Sales Representative, On-Premise

About Mexcor

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Located in Houston, TX Morales Beverage Group seeks a Sales Representative, On-Premise for the Austin, TX territories. We have a competitive compensation package with a wide range of benefits for full-time employees.

JOB DESCRIPTION

Reporting to the Regional Branch Manager, the Sales Representative, On-Premise is responsible for driving distribution, volume growth, and brand visibility within bars, restaurants, hotels, and entertainment venues across the assigned market. This role focuses on developing new on-premise accounts, strengthening existing customer relationships, and ensuring high levels of satisfaction and long-term partnership.

 

The Sales Representative enhances brand presence by engaging directly with on-premise decision-makers, including owners, general managers, beverage directors, and bartenders, to influence menu placements and purchasing decisions. This position executes brand standards through effective menu listings, promotions, staff education, and point-of-sale activation to support overall sales objectives.

MORALES BEVERAGE GROUP VALUES

All-In: Being Accountable; If it’s to be, it’s up to me.People: Growing and building partnerships within a family dynamic.Future Thinking: Innovative and disruptive in our approach.

DUTIES AND RESPONSIBILITIES

1. Account Management

Build and maintain strong relationships with on-premise accounts including bars, restaurants, hotels, and entertainment venues.Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.Maintain consistent customer contact and follow-up to ensure satisfaction and long-term partnership.Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.Ensure proper pricing, distribution, and inventory levels across assigned accounts.Resolve order, delivery, billing, and service-related issues in a timely and professional manner.Travel daily within the assigned territory to support account needs and sales objectives.

2. Sales Execution

Meet or exceed monthly, quarterly, and annual sales goals.Present and sell the MBG spirits portfolio using a consultative, solutions-based selling approach.Drive incremental sales through new distribution, menu placements, cocktail features, and back-bar visibility.Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.

3. Brand Building & Activation

Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.Secure and maintain menu listings, cocktail features, and brand visibility within accounts.Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.Ensure point-of-sale materials and brand standards are properly executed.Serve as a brand ambassador for assigned portfolios within the on-premise market.

4. Reporting & Administration

Plan weekly routes, pre-plans, and territory strategies to maximize productivity.Accurately enter orders, account activity, and notes into the CRM system.Track incentives, performance metrics, and program execution.Maintain compliance with company policies and all applicable Texas alcohol regulations.Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

BEHAVIOR AND COMMUNICATION EXPECTATIONS

Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievementA high level of professionalism and confidentiality is crucial to this roleEstablish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:Being approachable at all timesBeing known as a trusted resource for knowledge and guidanceDesire to deliver excellence – Always looking for the very best product in what we doLiving Above the Line – Exhibiting ownership, accountability and responsibilityEngaged – Ensuring we all care about MBG and the work we do, from the top - downResponsive – We do what we say in a timely mannerRespected – As professionals, we are known for accuracy in all we say and doConfident – Trust in our ability to be successful and make good decisions

COMPETENCIES

Customer Focus: Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.Negotiating: Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.Drive for Results: Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.Time Management: Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.Interpersonal Savvy: Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions

PHYSICAL REQUIREMENTS

Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile devicePhysical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stoopingPhysical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hoursMay require lifting/lowering, pushing, carrying, or pulling up to 56lbs

QUALIFICATIONS

21 years or older, High School Diploma or GEDStrong Spirits knowledge preferred2+ years of beverage alcohol sales experience (On-Premise preferred)Proven track record in achieving sales goals and executing market programs that support corporate initiativesStrong PC application skills in Microsoft Office SuiteAbility to manage multiple projects effectively and professionallyExcellent communication skills and the ability to interact across teams in a fast-paced environment while building relationshipsMust be proactive, resourceful, and efficientThis position requires attendance at local meetings, local travel and occasional out-of-town travelHold a valid and current Texas driver’s license within MVR policy guidelines throughout employmentEnsure reliable, insured transportation, in accordance with company policyThe policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damageMust be able to pass a background and drug screening for hire and randomly throughout employment

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Morales Beverage Group provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Employment with Morales Beverage Group is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Morales Beverage Group, with or without cause, with or without notice, and at any time.