Sr. Account Executive

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.

The Position:

The Senior Account Executive will lead national publicity initiatives for Allied Global Marketing, managing accounts from concept through execution and analysis. This role requires exceptional client relationship management skills, strategic thinking capabilities, and the ability to oversee junior team members while driving successful publicity campaigns. The Senior Account Executive will serve as a primary client contact, develop comprehensive PR strategies, secure high-quality media placements, and maintain strong relationships with journalists and media outlets across local, regional, and national markets. While the position will be based in Orlando, it could also support other accounts around the U.S. including New York, Boston, Chicago, Los Angeles, Miami and Las Vegas.

Responsibilities include (but are not limited to): Leading day-to-day client strategy and communication; Drafting client-facing and media-facing documents; Attending and taking internal and external notes during meetings and conference calls; Staffing photoshoots and press/influencer opportunities; contributing to and executing against timelines and communications plans; Tracking and powerfully reporting on all earned coverage while demonstrating a commitment and ability to develop his/her position as required by the needs of the team and our clients.

 Duties include (but are not limited to): 

Strategic Thinking

Develop and implement comprehensive PR strategies with minimal senior-level input and oversightProactively monitor industry trends and cultural moments to identify messaging opportunities and share with the wider team for visibilityProactively recommend strategic pivots based on real-time market conditionsDevelop competitive analysis and provide strategic positioning recommendationsThink out-of-the-box and provide recommendations that drive successful outreach tacticsAnticipate challenges and develop proactive solutions

Leadership

Mentor and develop junior team members with minimal oversightUnderstand how to provide regular, constructive feedback that supports professional growthDelegate tasks effectively while maintaining quality control standardsFoster a collaborative team environment and maintain positive team moraleSupport senior leadership efforts in performance review processes and individual development planningDemonstrate leadership potential through decision-making and proactive problem-solving.

Research and Reporting

Provide oversight to ensure delivery of timely, strategic client reportsConduct competitive analysis and in-depth research to develop campaign planning and client strategyProactively identify industry shifts and media opportunitiesSupport junior team members in developing research and reporting skills

Client Support

Serve as a lead client contact, managing day-to-day relationships with minimal oversightLead client meetings and calls with confidence and strategic insightProactively identify and address client needs before they become issuesUnderstand how to achieve high client retention rates and positive feedbackManage client expectations and deliver on all commitments within agreed timelines with minimal oversightUnderstand crisis communication efforts by working with senior leadership on program implementation

Placement/Hits

Secure high-quality media placements across local, regional, and national outletsLead pitch strategy and execution to generate earned media coverageCoordinate event coverage and media attendance at client activations with minimal oversightProactively lead media roundups that highlight key insights and trendsTrack and analyze placement quality, reach, and messaging effectiveness to better understand next month's goals and needsSecure placements in tier-one (top-tier) publications and broadcast outlets

Media Relations

Proactively develop and maintain strong relationships with key media contacts and influencers on a local, regional, and national levelTake a proactive approach to relationship building with journalists, taking desksides, coffee meetings, and email-based intros/conversationsDemonstrate deep understanding of media landscape, outlet priorities, and editorial calendars nationally, regionally, and market specificBuild reporter relationships that result in proactive story opportunitiesCoordinate significant media opportunities, interviews, and broadcast segmentsServe as a trusted source for media contacts across assigned client categoriesMaintain current knowledge of journalist beats and media personnel changes on a national, regional, and local level

Writing

Create compelling and comprehensive press releases and press materials with minimal editing requiredDevelop strategic and timely pitches that resonate with target media outletsWrite comprehensive briefing documents, run-of-shows, and client presentationsCraft creative story angles and campaign concepts that generate media interestAdapt writing style and tone to match different client brands and target audiencesProduce clear, actionable client reports and strategic recommendationsReview, edit and provide constructive feedback for junior team members with minimal oversight

Organization

Manage multiple client accounts and campaigns simultaneously with minimal oversightMeet all deadlines and deliverable commitments across assigned accounts with minimal oversightMaintain organized project management with junior staff across all client accountsCoordinate and manage logistics for events, media opportunities, and campaign launchesBalance competing priorities while maintaining attention to detailEfficiently delegate tasks while ensuring quality oversight

Professional Development

Establish trust and respect from clients and Allied's leadership through demonstrated sound business judgment, advanced writing skills, and strong interpersonal communication across all professional relationshipsMaintain exemplary professional conduct that serves as a model for junior staff, including thoughtful social media presence that enhances professional reputationDemonstrate commitment to continuous learning through advanced workshops, industry leadership programs, and thought leadership consumption that develops communication, leadership, and strategic thinking skillsExcel in both internal and external communication, establish recognized industry expertise, and consistently demonstrate independent problem-solving and analytical capabilitiesPartner with Allied's leadership team on strategic workload management while taking ownership of annual goal-setting and professional development planningProvide consistent mentoring and performance feedback to direct reports, focusing on their professional development and career progressionLead by example in fostering teamwork, maintaining high team morale, and creating an environment that supports collective success

 

RequirementsBachelor's degree in communications, marketing, public relations, or journalism preferred5+ years of professional experience in an agency and/or corporate setting, preferably in public relations with relevant experience within the hospitality and entertainment industries.Strong leadership and communication skillsStrong media and influencer contacts in and surrounding areasExcellent written and verbal communication skillsEnthusiastic and service-orientedComfort in working remotely with regular weekly in-person check-insUnderstanding and consistent application of AP Style with a proven ability to write clearly, accurately, and professionallyPassionate writer with strong journalistic instincts and a keen understanding of how to craft compelling narratives for diverse audiencesDemonstrated success in media pitching with a record of securing placements in top outletsStrong understanding of the ever-changing media landscape, including traditional press, online publications, and influencer-driven platformsIndependent, creative self-starter who wants to learn and evolveStrong organizational and time management skills; ability to manage and execute multiple projects, priorities, and deadlines in a fast-paced environmentAbility to work well with others on both the staff and client side, open to constructive coaching from all senior level executivesProfessional experience and personal interest in the hospitality and entertainment industries are preferredIntrinsically open and flexible to address, resolve, and optimize situationsFlexible schedule allowing some work on nights and weekends as neededTech Savvy. Proficiency in Microsoft Office, Adobe, and Apple’s suite of products preferred Understand the nuances of social media with a grasp of what makes YouTube, Instagram, Facebook, and TikTok relevant as part of a total earned media solution

Preferred QualificationsSpanish-speaking or Portuguese-speaking skills are a plus, but not a requirement

Details:This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k, paid parental leave, and Flex PTO). We also offer 10 company paid holidays. 

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.