About this position

About the Role
Noise is looking to hire a Business Head to incubate, launch, and scale a new category/business vertical. This is a 0→1 leadership role with full ownership of strategy, execution, and P&L.

Key Responsibilities
1) Business Strategy & Category Creation

Identify and evaluate new category opportunities aligned with Noise’s long-term vision
Conduct market sizing, consumer insights, competitive analysis, and opportunity assessment
Define value proposition, pricing strategy, positioning, and GTM approach
Build robust business cases and financial models to support investment decisions

2) Ownership & Financial Performance

Own end-to-end P&L, including revenue, margins, costs, and profitability
Set short- and long-term targets (revenue, contribution margin, scale milestones)
Drive cost discipline while enabling growth and innovation
Track performance via dashboards, reviews, and operating metrics

3) Execution & Cross-Functional Leadership

Translate strategy into clear execution plans and milestones
Work closely with Product, Supply Chain, Marketing, Sales, Ops, Finance, and Tech
Ensure timely product launches, inventory readiness, channel execution, and marketing rollout
Resolve execution bottlenecks and make fast, data-backed decisions

4) Go-To-Market & Scaling

Design and execute the GTM strategy across online and offline channels
Drive customer acquisition, retention, and category adoption
Identify growth levers: pricing, bundles, channels, partnerships, adjacencies
Scale the business from pilot → launch → sustained growth

5) Team Building & Leadership

Build and lead a high-performing category team as the business scales
Set clear goals, decision rights, and operating rhythms
Act as the single-threaded owner for the category internally
Influence without authority in a fast-paced, matrixed environment

6) Stakeholder Management & Leadership Visibility

Work closely with founders and senior leadership on strategy and reviews
Present business updates, risks, and growth plans clearly and crisply
Act as the internal “CEO” for the category

The Ideal Noisemaker

8–12 years of experience in business leadership, strategy, category creation, or new business incubation roles
Strong exposure to commercial decision-making, unit economics, and business performance management, with a clear aspiration to take on full P&L ownership
Experience building or scaling a consumer technology or lifestyle brand, preferably in high-growth environment
Prior exposure to wearables, consumer electronics, IoT, or digital product ecosystems is a strong plus
Demonstrated ability to lead end-to-end go-to-market strategy and execution, including pricing, channel strategy, launches, and scale-up
Proven track record of translating strategy into execution, driving cross-functional alignment, and delivering high-growth outcomes