Fractional GTM/Strategy Entrepreneur-in-Residence

Michigan State University Research Foundation (MSU Research Foundation) is part of the Global Epicenter of Mobility’s (GEM) Mobility Funder’s Network and is seeking to engage a Fractional GTM/Strategy Entrepreneur-in-Residence (EIR) to support the Mobility Funders Network, focusing on mobility-related initiatives.

Core Responsibilities

· Build GTM Foundations: Design repeatable GTM playbooks, help founders identify ICPs and buyer personas, and establish pipeline management systems, CRM setup, and sales operations

· Drive Revenue & Traction: Develop pricing strategies, value propositions, and competitive positioning; support deal closures with customers and partners; structure pilot programs and enterprise sales processes

· Develop Strategic Partnerships: Identify and engage key industry partners for distribution and co-development; connect founders with mobility players

· Enable Scalable Growth: Guide transition from founder-led sales to commercial teams; design KPIs and dashboards to track key growth metrics

· Experience: 7+ years in sales, business development, or GTM leadership (VP Sales, CRO, Head of GTM) with proven success scaling B2B sales organizations from Seed to exit

· Industry Knowledge: Strong understanding of mobility, automotive, or transportation technology ecosystems; experience with hardware-enabled, SaaS, or deep-tech business models; familiarity with enterprise/OEM sales cycles

· Venture Expertise: Experience within venture-backed startups; understanding of how GTM performance ties into fundraising narratives; comfort coaching technical founders through ambiguity

· Skills: Exceptional communication and storytelling abilities, strong analytical mindset to translate customer data into sales insights, comfortable managing multiple companies simultaneously

Commitment

10 hours/week, hybrid (East Lansing and/or Detroit offices)