Marketing Manager, D2C

Position Summary

The Marketing Manager partners with the VP of Marketing to develop, execute, and optimize media strategies for two brands, Your Home Improvement Company (YHIC) and K-Designers. This role is responsible for performance-driven media planning, budget allocation, and in-depth analysis to maximize lead generation and marketing ROI.

The ideal candidate brings strong direct response marketing experience and the ability to translate data into actionable insights.

Key Responsibilities

· Collaborate with the VP of Marketing to develop and implement local and regional media strategies focused on lead generation and revenue growth

· Analyze campaign performance by market and channel to identify trends, opportunities, and areas for improvement

· Develop and execute action plans to improve key performance indicators, including Cost per Opportunity (CPO), Response Rates, and Cost of Marketing (COM%)

· Recommend strategic media investments across Print, Direct Mail, DRTV, Digital (PPC and Paid Social), and Email channels

· Oversee media budgets to ensure efficient allocation and strong return on investment

· Manage agency partnerships to ensure timely production and execution of marketing initiatives

· Conduct testing (A/B and other methodologies) to optimize campaign effectiveness

· Ensure all direct response marketing activities comply with applicable regulations and industry best practices

· Provide regular performance reporting and strategic insights to executive leadership

Qualifications

· Minimum of 7 years of experience in D2C (Direct To Customer)marketing and media strategy

· At least 5 years of direct response marketing experience

· Demonstrated success managing multi-channel campaigns and performance-based budgets

· Strong analytical skills with the ability to interpret data and inform strategic decisions

· Advanced proficiency in Microsoft Excel and PowerPoint

· Bachelor’s degree in Marketing or a related field (MBA or Master’s degree preferred)

Work Environment

· Remote role requiring extended periods of computer use