Travel Retail Marketing Intern

L'Occitane En Provence Miami, Florida, United States Marketing

About this position

 

JOB SUMMARY:

Join the Travel Retail Americas team of the L’Occitane Group and gain hands-on experience at the crossroads of Trade Marketing, Commercial strategy, and Learning & Development.

You will contribute to driving retail excellence across all Travel Retail channels in the Americas, working on two iconic brands: L’Occitane en Provence and Sol de Janeiro.

This internship offers real exposure to international retail environments, cross-functional collaboration, and strategic brand deployment.

Brand perimeter: L’Occitane Group including L’Occitane en Provence and Sol de Janeiro brands

JOB RESPONSIBILITIES:

Trade Marketing Strategy & Deployment

  • Support the development of key marketing tools (planograms, product listings for the Americas, etc.) in line with Travel Retail brand strategy.
  • Contribute to the creation and execution of 360° commercial plans for secondary clients, including drafting design briefs and animation plans.
  • Assist in deploying digital strategies by helping build digital toolboxes and creating e-commerce content for retail partners.
  • Support the production and roll-out of brand visuals in alignment with Travel Retail guidelines.

Sales & Product Performance Analysis

  • Assist the Marketing and Commercial teams with monthly reporting, novelty order proposals, and order templates.
  • Support the launch of novelties across retailers by recommending promotional mechanics and local activation ideas.
  • Conduct sell-in and sell-out analysis to evaluate product and line performance and provide actionable insights.

Cross-Functional & Operational Support

  • Coordinate the forecasting and logistics of training gifts in collaboration with the Commercial team.
  • Adapt and coordinate training materials for the Americas region (including translations when required).
  • Support the organization and logistics of key events such as Brand Ambassador seminars and retailer meetings.

REQUIREMENTS:

Education:

Master degree

Experience:

Minimum of 6 months of professional experience required

Skills:

  • Fluent in English (Spanish or Portuguese a plus)
  • Autonomous, Agile, Entrepreneur
  • Strong organizational skills
  • Ability to multi-task, establish priorities and manage deadlines
  • Team Plater – able to collaborate and communicate easily and efficiently with peers
  • Experience in retail or marketing is a plus

All Applicants:

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