Sales Associate

Approved Auto of America Louisville, Kentucky, United States Sales

About this position

We are a "Buy Here, Pay Here" car dealer where our primary responsibility is to sell vehicles directly to customers with poor credit or no credit history by providing in-house financing options and working with them to find a suitable car that fits their budget and credit situation; requiring strong customer service skills, understanding of credit challenges, and the ability to negotiate flexible payment plans.

KEY RESPONSIBILITIES:

1. Customer qualification: assess customer creditworthiness, income, and driving needs to identify suitable vehicles within their affordability range.

2. Vehicle presentation: demonstrate features and benefits of vehicles, highlighting key selling points to match customer requirements

3. Sales Negotiation: negotiate pricing, down payments, and payment perms with customers, considering their credit situation and financial constraints.

4. In-house financing: process loan applications through the dealership's internal financing program, explaining terms and conditions clearly.

5. Customer follow-up: maintain contact with customers post sale to ensure satisfaction and gather referrals.

SKILLS AND QUALIFICATIONS:

1. Strong sales skills: proven ability to build rapport, actively listen to customer needs, and close deals.

2. Credit knowledge: understanding of credit scoring, subprime lending, and the challenges faced by customers with poor credit.

3. Customer service focus: excellent communication and interpersonal skills to build trust and rapport with customers

4. Automotive knowledge: basic understanding of vehicle features, maintenance, and potential issues