Amazon Digital Marketing Strategist

Position Overview

The Amazon Digital Marketing Strategist is responsible for driving revenue growth, advertising efficiency, and retail excellence across Amazon and Walmart marketplaces in the U.S., Canada, and the U.K., with occasional exposure to additional marketplaces as the business expands. This role owns marketplace performance across advertising, catalog health, promotions, merchandising, and analytics.

This position blends hands-on execution with strategic analysis and plays a critical role in scaling marketplace revenue through disciplined optimization, forecasting, and experimentation. The Amazon Digital Marketing Strategist serves as the day-to-day owner of marketplace performance while partnering with Ecommerce, Finance, Product, Operations, Marketing, and external partners.

This role is a lead individual contributor with responsibility for managing marketplace freelancers and agencies. The position reports to the Vice President of Ecommerce & Digital Strategy.

Key Responsibilities

• Own revenue performance across Amazon and Walmart marketplaces, with accountability for ROAS, TACoS, and new-to-brand growth
• Manage Amazon Ads programs, including Sponsored Products, Sponsored Brands, and Sponsored Display
• Control budget pacing, optimization, keyword strategy, bidding, and campaign structure
• Identify opportunities to improve ad efficiency, scale winning campaigns, and test new strategies
• Conduct listing optimization across marketplaces, including titles, bullets, backend keywords, A+ content, and merchandising strategy
• Manage keyword research, indexing, and SEO performance using marketplace tools and data
• Own catalog health, including suppression fixes, variation setup, compliance issues, and listing accuracy
• Plan and execute on marketplace promotions, including coupons, deals, and tentpole events (Prime Day, T12, and other key moments)
• Own forecasting, pacing, and performance tracking across marketplaces
• Manage and coordinate marketplace freelancers and external agencies
• Lead Amazon research meetings and provide data-backed product recommendations
• Partner with Marketing on creative asset needs and performance feedback
• Collaborate cross-functionally with Ecommerce, Finance, Product, and Operations teams
• Create SOPs and documentation to support scalable marketplace operations
• Provide backup support for customer service as needed
• Build and maintain reports and dashboards to track revenue, advertising performance, NTB customers, and incrementality
• Monitor weeks of coverage and sales velocity to support sales forecasting

Minimum Qualifications

Education & Experience

• Bachelor’s degree required
• 4+ years of hands-on Amazon or marketplace experience
• Proven experience managing Amazon ad programs with a minimum of $50K/month in spend
• Experience managing marketplace revenue at a minimum of $5M annually

Technical & Soft Skills

• Deep expertise in Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
• Strong experience with keyword research and Amazon SEO tools (e.g., Helium 10 or similar platforms)
• Proficiency in Vendor Central analytics, including Retail Analytics and SQP
• Proficiency in Seller Central analytics and Business Reports
• Strong forecasting and pacing skills, including weeks-of-coverage and demand planning models
• Advanced Excel or Google Sheets skills for modeling, analysis, and reporting
• Strong experience analyzing promotional, deal, and event performance
• Comfortable operating in ambiguous, fast-changing marketplace environments
• Strong written and verbal communication skills
• Deep understanding of Amazon merchandising with strong attention to detail

Work Environment & Physical Requirements

• Hybrid work environment (four days per week in office, one day remote)
• Light travel, which may include attending one to two industry conferences per year