About this position
Graphic DesignerDepartment: Operations Division: Manufacturing
The Senior Graphic Designer is a highly skilled creator responsible for elevating the Daniel Defense brand through expert-level design execution, hands-on production, and cross-department collaboration. This role blends advanced creative capabilities with the ability to work directly with leadership, internal stakeholders, and select external partners.Job SummaryThe Senior Graphic Designer leads high-level creative execution across print, digital, product, and environmental touchpoints. This role is expected to take full ownership of complex projects, drive elevated aesthetics, and ensure brand consistency, while still being highly engaged in daily hands-on design work. The Senior Graphic Designer serves as a creative partner to leadership, collaborates across departments, and supports outreach to external partners, vendors, and media outlets when needed.
Other responsibilities:
Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
Provides adequate support, training and development to team members to continuously improve Safety, 6S, Quality, Delivery and Productivity.
The Senior Graphic Designer is a highly skilled creator responsible for elevating the Daniel Defense brand through expert-level design execution, hands-on production, and cross-department collaboration. This role blends advanced creative capabilities with the ability to work directly with leadership, internal stakeholders, and select external partners.Job SummaryThe Senior Graphic Designer leads high-level creative execution across print, digital, product, and environmental touchpoints. This role is expected to take full ownership of complex projects, drive elevated aesthetics, and ensure brand consistency, while still being highly engaged in daily hands-on design work. The Senior Graphic Designer serves as a creative partner to leadership, collaborates across departments, and supports outreach to external partners, vendors, and media outlets when needed.
Essential Functions:
High-Level Creative ExecutionLead the concepting, design, and production of advanced creative work including campaigns, digital experiences, print collateral, packaging, tradeshow materials, and product-support assets.Execute high-quality visual solutions across multiple platforms with a strong command of layout, typography, composition, and storytelling.Oversee complex design projects from concept through final production with minimal supervision.Brand StewardshipStrengthen and evolve the Daniel Defense brand through refined design standards, ensuring consistency and clarity across all deliverables.Develop advanced brand assets, templates, and systems to improve quality and efficiency across the organization.Provide expert feedback and guidance to other designers to ensure brand integrity.Cross-Functional CollaborationWork closely with Marketing leadership to translate strategic goals into high-impact visual solutions.Partner with Product Development, Sales, Digital Commerce, and other internal teams to support initiatives with elevated design.Collaborate with external photographers, videographers, printers, creative vendors, and media partners to produce best-in-class materials.Content Production & Visual DevelopmentCreate multimedia assets, motion graphics, and digital content to support marketing campaigns and product launches.Prepare files for print and digital delivery, ensuring accuracy, compliance, and production readiness.Quality, Compliance, and Industry AwarenessMaintain an expert understanding of firearms industry regulations and ensure all materials adhere to legal and safety guidelines.Pursue continuous improvement in design quality, workflow efficiency, and creative innovation.Contribute to company initiatives in Safety, Quality, 6S, Delivery, and Productivity.
Other responsibilities:
Provide mentorship and technical guidance to junior and mid-level designers when requested.
Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
Provides adequate support, training and development to team members to continuously improve Safety, 6S, Quality, Delivery and Productivity.
Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment and a positive work environment
Other responsibilities as deemed appropriate or necessary by management.
Knowledge, Skills, and Abilities:
Bachelor’s degree I Graphic Designer, Visual Communication or a related field; or a combination of related experience, education and/or training to sufficiently and successfully perform the essential functions of the job.
4-7 years of professional design experience.
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD); strong capability in motion/video tools (After Effects, Premiere, or equivalent).