About this position
About DC BLOX
At DC BLOX, we’re shaping the future of digital infrastructure. Our mission is to empower businesses with robust, secure, and reliable solutions that enable them to thrive in an increasingly connected world.
Founded on the principles of innovation, integrity, and customer-centricity, DC BLOX provides cutting-edge colocation, cloud services, and network solutions tailored to our clients' unique needs.
Our team is made up of passionate professionals dedicated to excellence. We foster a collaborative and inclusive workplace culture where every voice is valued and innovation is encouraged. Whether you’re an experienced industry veteran or just starting your career, DC BLOX offers a range of opportunities for growth and development.
DC Blox operates on a hybrid schedule. We work in the office Tuesday - Thursday and remote on Mondays and Fridays.
Description Summary:
The Senior Director of Marketing is a strategic and hands-on leader responsible for building and executing an integrated marketing program that drives brand awareness, market engagement, and revenue growth for a leading data center and digital infrastructure platform. This role partners closely with Sales, Product/Project teams, Executive Leadership, and external stakeholders to position the company as a trusted provider to enterprise, hyperscale, and carrier customers.
The ideal candidate brings deep experience in data centers, digital infrastructure, technology, and/or real estate-adjacent industries, with a strong understanding of long sales cycles, complex buying processes, and technical value propositions.
Essential Duties:
- Strategy & Leadership
- Evolve and execute a comprehensive marketing strategy aligned with corporate growth objectives, expansion markets, and revenue targets
- Assess market trends and align marketing priorities to business and market opportunities
- Build, lead, and mentor a high-performing marketing team, including internal staff and external agencies
- Develop and refine core marketing processes to support social media, content development, campaigns, field marketing, and video production
- Brand & Corporate Marketing
- Drive and support the evolution of the company’s brand identity, messaging, and value proposition across all channels
- Ensure consistent, differentiated messaging for enterprise, hyperscale, carrier, and partner audiences
- Oversee corporate communications, PR, thought leadership, awards, and executive visibility
- Market Engagement & Sales Enablement
- Design and manage multi-channel market engagement programs supporting customer awareness and acquisition
- Partner closely with Sales leadership to align campaigns, account-based marketing (ABM), and target customer engagement processes
- Develop sales enablement tools including pitch decks, case studies, customer success stories, and project collateral
- Product & Market Positioning
- Translate complex data center, interconnection, power, and sustainability concepts into compelling customer-centric messaging
- Lead go-to-market planning for new facilities, expansions, and service offerings
- Conduct competitive analysis and market research to inform positioning and engagements strategy
- Digital, Content & Events
- Oversee digital marketing, website strategy, SEO/SEM, and marketing automation
- Lead content strategy including social media, product/project collateral, blogs, webinars, videos, and industry insights
- Own industry events, trade shows, sponsorships, speaking engagements, and hosted customer & partner meetings
- Analytics & Performance
- Define KPIs and dashboards to measure marketing effectiveness, awareness, and engagement
- Continuously optimize campaigns based on performance data and sales feedback
- Manage marketing budget, forecasts, and vendor relationships
- Other duties as assigned
Education/Training/Experience:
- 12+ years of progressive marketing experience in B2B environments
- Proven leadership experience managing teams and agencies
- Strong background in data centers and other digital infrastructure (telecommunications, fiber networks, subsea cable ecosystem, etc.)
- Demonstrated success supporting complex, long-cycle sales organizations
- Familiarity with data center topics such as power density, cloud/AI infrastructure, sustainability, interconnection, and colocation models
- Experience with ABM, CRM systems (Salesforce preferred), and marketing automation platforms
- Exceptional written, verbal, and executive-level communication skills
Preferred Qualifications:
- Experience marketing to hyperscale, enterprise IT, and/or network buyers
- MBA or advanced degree
- Experience supporting private equity-backed or high-growth organizations