Sales Specialist - Financial Services

CG Financial Services Williamston, Michigan, United States Sales

About this position

Description:

We are seeking a high-energy, client-focused Sales Specialist to support and accelerate growth for our wealth management firm. 


This role sits at the intersection of event-driven marketing, sales-support activities to help Advisors, and CRM-driven pipeline management.


The ideal candidate is personable, organized, and confident in engaging with prospects in live settings, while also being disciplined and analytical when managing follow-up and sales processes. This is a visible, impact-driven role with a clear path for growth.


*This is a non-advisory, non-licensed role focused on organic growth—not portfolio management.


Key Responsibilities:


Educational & Marketing Seminars  

  • Coordinate and execute educational and marketing seminars designed to attract qualified wealth management prospects
  • Partner with external marketing firms and internal stakeholders to:
  • Drive targeted attendance
  • Ensure message alignment and event readiness
  • Attend, co-host, or host events, serving as a front-line representative of the firm
  • Engage attendees before, during, and after events with the goal of:
  • Building rapport and trust
  • Securing follow-up meetings and discovery appointments
  • Track event performance and outcomes (attendance, appointments set, conversion metrics) Provide insights and recommendations to improve the efficiency of business development initiatives.

CRM & Sales Process Management

  • Maintain accurate and up-to-date records in the firm’s CRM (e.g., Salesforce or similar)
  • Navigate prospects through a defined sales and nurturing process, including:
  • Lead qualification
  • Follow-up cadence
  • Status tracking and handoffs to advisors
  • Leverage digital marketing tools and automation to support prospect engagement
  • Provide visibility into pipeline health, follow-up activity, and conversion trends

Sales Support & Productivity Projects

  • Assist with sales initiatives that improve advisor productivity and prospect experience
  • Support development of sales materials, event workflows, and follow-up processes
  • Collaborate with marketing, advisors, and leadership on special projects related to growth
  • Continuously identify opportunities to improve efficiency, consistency, and prospect experience






Requirements:

 Experience & Skills

  • 2–5+ years in sales support, business development, client engagement, or marketing roles (financial services experience preferred, not required)
  • Comfortable interacting with high-net-worth or professional audiences
  • Strong working knowledge of CRMs (Salesforce or similar) and pipeline management
  • Organized, detail-oriented, and able to manage multiple initiatives simultaneously
  • Excellent verbal and written communication skills
  • Confident, personable, and naturally relationship-driven
  • Ability to create engaging marketing content using contemporary design tools such as Canva, Adobe Creative Suite, or similar platforms, to support seminars, campaigns, and prospect outreach.

Mindset & Traits

  • Excels in an entrepreneurial environment where speed matters, processes are continuously refined, and not every answer is known in advance
  • Proactive self-starter who thrives in a growth-oriented environment
  • Comfortable operating in a fast-paced environment with evolving priorities, sometimes incomplete information and the need for proactive decision making
  • Curious, coachable, and eager to learn wealth management concepts
  • Takes pride in representing a professional brand at live events

Success Metrics: How is this role measured?

  • Qualified attendance rate per event
  • Number of follow-up appointments scheduled from events
  • Accuracy and completeness of CRM data (timely updates, clean records)
  • Lead progression rates through defined sales stages
  • Completion of assigned sales support projects on time and on scope
  • Professional presence and relationship-building effectiveness
  • Post-event prospect feedback and engagement quality
  • Brings a performance-driven mindset, understanding that exceptional results are recognized and rewarded through increased responsibility, compensation, and career growth.

Our Core Values:

  1. Thirst for Knowledge: You’re endlessly curious and committed to continuous learning.
  2. Innovative Problem Solver: You proactively create solutions, communicate clearly, and follow through.
  3. Self-Motivated: You are driven, results-oriented, and embrace challenges.
  4. Authentic: You operate with integrity and foster a drama-free, honest work environment.
  5. Positively Impact People: You lift others up—clients, colleagues, and the community.