Associate, Media Operations (Social)

SUMMARY

The Media Operations Associate (Social) is responsible for providing channel support, while working as a subject matter expert in Paid Social. They lead the reporting, optimization, budgeting, and setup of media campaigns and provide mentorship to the Media Operations Coordinators.

RESPONSIBILITIES AND OBJECTIVES

• Responsible for account onboarding in various platforms (i.e., TikTok, Meta, Pinterest, Snapchat, LinkedIn, Reddit etc.).
• Identify and troubleshoot client account issues.
• Support Strategy and Client Service teams in planning and research, tactical plans, and vendor discussions.
• Oversee media campaign reporting, optimization, and budgeting with internal team or external partners.
• Responsible for campaign setup for tracking purposes including linking Google Analytics, Pixels, and Conversions.
• Accurately execute media buys and participate in vendor negotiations.
• Work closely with the Finance team to ensure monthly media invoices are accurate.
• Active participation in campaign-based process improvement.
• Provide media solutions for client requests and POVs.
• Train and mentor coordinators in all areas of media operations.
• Contribute to the organizations communication efforts when required (i.e., case studies, blog posts, content, etc.).

QUALIFICATIONS

• 2+ years of experience in a media operations role, focused in Paid Social Media, Influencer Marketing, and/or Custom Content preferred.
• Knowledge of Microsoft Office 365 (i.e., Excel, PowerPoint & Teams).
• Certifications specific to traditional and/or digital media (i.e., Meta Blueprint).
• Experience with research and measurement tools (i.e., MTM, Arima, Vividata, ComScore, Google Analytics, etc.).
• Knowledge of Media Ocean or similar product(s) considered an asset.

REQUIRED SKILLS

• Analytical and Problem Solving
• Teamwork
• Detail Oriented
• Time Management
• Dependability
• Adaptability
• Critical Thinking