Regional Sales Associate

We are seeking an experienced Regional Sales Associate to lead market development and distributor execution for our ultra-premium Kentucky bourbon portfolio across a multi-state region. This role is responsible for driving sustainable sales growth while protecting the brands premium positioning in the marketplace.

The ideal candidate brings deep knowledge of the beverage alcohol industry, experience working with distributors in a control and open state environment, and a proven ability to grow luxury or allocation-driven brands.

Your duties will include, but not be limited to, the following:

Develop and execute regional sales strategies that grow revenue while maintaining premium brand positioning

Lead distributor relationships across assigned states, including goal setting, programming, and performance management

Drive depletion growth through targeted account development in key on-premise and high-end retail channels

Identify and secure placements in priority accounts that align with the brands image and pricing strategy

Collaborate with the marketing team to execute impactful, brand-appropriate promotional initiatives

Conduct purposeful market visits to work with distributor sales teams and support key customer relationships

Monitor market trends, competitive activity, and pricing to identify risks and opportunities

Manage forecasts, track performance to goals, and provide accurate and timely reporting

Represent the brand at trade events, tastings, and industry functions in a professional manner

Ensure all activities comply with federal and state alcohol regulations as well as company brand standards

Bachelors degree in Business, Marketing, or related field preferred

5+ years of sales experience in the spirits or wine industry, with distributor management responsibility

Demonstrated success growing premium or luxury beverage brands

Strong understanding of the three-tier system and distributor operations

Proven ability to influence without direct authority and hold partners accountable

Excellent communication, presentation, and negotiation skills

Highly organized, self-motivated, and comfortable working independently

Willingness and ability to travel extensively within the assigned region (5070%)

Proficiency with CRM systems, sales reporting tools, and Microsoft Office

This Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties.