About this position
Description:
We are seeking an accomplished, results-driven Senior Director of Marketing to lead and elevate our brand, digital presence, and go-to-market strategy. This role is ideal for a senior marketing leader who combines strategic vision with hands-on execution, thrives in data-driven environments, and brings deep fluency across social media, digital marketing, and multi-channel campaigns.
The Senior Director of Marketing will serve as the steward of our brand, a driver of growth, and a key partner to executive leadership. Experience within banking or financial services is highly valued, as this role will help translate complex offerings into compelling, compliant, and customer-centric marketing programs.
Requirements:Strategic Leadership & Brand Stewardship
- Own and evolve the organization’s brand strategy, ensuring consistency and differentiation across all channels and touchpoints
- Serve as the primary guardian of brand voice, messaging, and visual identity
- Lead integrated marketing strategies that support business growth, customer acquisition, and retention
Digital, Social & Channel Fluency
- Lead digital marketing efforts including website strategy, paid media, SEO/SEM, and social media
- Develop and oversee a robust social media strategy that strengthens brand awareness, engagement, and reputation
- Ensure seamless alignment across owned, earned, and paid channels
Data-Driven & Analytical Marketing
- Establish and monitor KPIs, dashboards, and performance metrics across all marketing initiatives
- Leverage data and insights to optimize campaigns, allocate budget, and drive ROI
- Translate analytics into clear, actionable recommendations for executive leadership
Team & Cross-Functional Leadership
- Build, mentor, and lead a small internal marketing team and manage external agency partners, with opportunity to scale the function over time.
- Collaborate closely with all departments and executive leadership to align marketing with business objectives
- Manage budgets, timelines, and resources with discipline and accountability
Banking / Financial Services Alignment (Preferred)
- Develop marketing strategies that align with regulatory requirements and industry best practices
- Communicate complex financial products and services in a clear, compelling, and compliant manner
- Support growth initiatives such as new product launches, market expansion, and customer engagement programs
Qualifications
Required
- 10+ years of progressive marketing experience, including senior leadership roles
- Proven success leading integrated, multi-channel marketing strategies
- Strong expertise in digital marketing, social media, and marketing analytics
- Demonstrated ability to balance strategic thinking with hands-on execution
- Exceptional communication, leadership, and stakeholder management skills
Preferred
- Experience in banking, financial services, fintech, or a regulated industry
- Familiarity with compliance-driven marketing environments
- Experience leading brand transformations or growth-focused marketing initiatives
What We Offer
- Opportunity to lead and shape the marketing function at a senior, strategic level
- High visibility and direct impact on organizational growth
- Competitive compensation and benefits package
- Collaborative, performance-driven culture