Financial Advisor/ Registered Representative

Position Purpose

The Financial Advisor/ Registered Representative supports the bank’s Investment Division by delivering high-quality financial planning services, strengthening client relationships, and generating and maintaining quality investment and asset management services. The role combines client advisory work, product knowledge, and ongoing professional development to ensure clients and prospective clients receive trusted, holistic financial guidance aligned with contributions to the bank’s growth objectives and profitability benchmarks within the established regulatory framework.    

Position Accountabilities

A. Demonstrate Outstanding Customer Service

• Effectively help customers achieve their investment needs and goals by providing customer service that models the values of integrity, flexibility, helpfulness, proficiency and commitment.
• Methodically conduct thorough discovery conversations to understand client goals, risk tolerance, financial circumstances, and long term objectives; and inspire confidence that you are knowledgeable and trust worthy to handle a customer’s financial planning and investment needs.
• Build customer loyalty and respect through friendly and courteous service delivering clear, personalized financial planning recommendations that reflect the bank’s standards and regulatory requirements.  
• Maintain the security and confidentiality of customer information and proactive follow up practices to ensure client satisfaction, retention, and long term relationship growth.

B. Demonstrate Effective Sales and Support of Investment and Asset Management Products and Services

• Use financial, tax, economics and accounting skills to analyze a client's personal data and recommend an appropriate financial plan, asset-management solution and/or investment strategy.
• Advise a client on whether to buy certain types of stocks, bonds, mutual funds and other investment products; Advise customers regarding expected fluctuations.
• Meet with clients to discuss financial goals, investment timelines and risk tolerance; recommend financial services and products to meet client needs. 
• Exercise due care to manage investment portfolios and client accounts with honesty, integrity, competence, and diligence.   
• Constantly monitor the markets, economy and regulatory environment to provide timely and accurate advice. 
• Maintain a high quality and competitive product shelf and continue a well-developed working knowledge of the products and services offered by the Investment Division. 
• Effectively market investment products and services by consistently generating new sales leads identifying marketing strategies to maximize opportunities with new and existing customers; 
• Prepare to effectively offer investment products and services by promptly contacting leads, follow up on inquires and discussions; systematically assessing customer investment needs; developing relevant investment solutions; and promptly and accurately developing investment and asset management options.
• Effectively present investment and asset management solutions to current and prospective customers; highlighting fees, risks, benefits, advantages and disadvantages of current and proposed solutions; ensuring customers have adequate information for making investment purchasing decisions; Ensure investments align with customer risk tolerance, goals and time horizon.
• Provide value added support by processing all customer investments efficiently, accurately, and in compliance with broker-dealer procedures and regulatory requirements; maintaining productive relationships with potential and existing customers through regular contact; and maintaining accurate customer account documentation in accordance with regulatory requirements.

C. Demonstrate Commitment to Life-Long Learning and Professional Development

• Proactively seek to better meet changing customer needs, Investment Division growth objectives and profitability benchmarks within an evolving regulatory framework by remaining current on industry trends, regulatory changes, tax updates, and emerging financial planning strategies, including newly emerging investment products, services and technologies. 
• Pursue and maintain industry designations, licenses and certifications as appropriate.
• Participate in internal training, mentorship sessions, and internal professional development.

D. Actively Contribute to Leighton State Bank Continuous Improvement.

• Contribute to a positive team environment by cooperatively working with other Investment Division team members and bank personnel.
• Participate in team meetings, cross functional initiatives, and strategic projects that advance the Investment Division’s goals; Execute strategic initiatives as directed by the LIS Chief Financial Advisor.

E. Complete other assigned operational duties, projects, and assignments as requested by the LIS Chief Financial Advisor. 

Position Qualifications

A. Education and Experience

• Possess a degree in a field of study preparing a candidate to proficiently perform Financial Advisor duties.
• Will need to obtain and maintain; Series 7 licensing and life / health insurance licensing. Progress toward Certified Financial Planner (CFP) or other advanced credentials is an asset.    
• Ideally individuals will have prior experience in financial planning, investment advisory, or wealth management roles within a bank or financial services environment.

B. Knowledge, Skills and Abilities

• Leadership. Demonstrated influence of positive leadership, confidence and encouragement. Be a respected leader with a clear sense of direction and vision, able to lead in an environment of constant change. Be able to challenge, inspire and motivate a team to achieve high goals.
• Customer Service. Demonstrated use of principles and processes for providing outstanding customer service. This includes customer needs assessment, meeting quality standards for services and evaluation of customer satisfaction. 
• Judgment and Decision Making. Demonstrated ability to systematically consider relative costs and benefits of potential actions; critically analyze related variables; and logically apply reasoning when selecting goals and making plans.
• Communication. Demonstrated use of communication to understand and correctly interpret information and ideas presented through non-verbal, verbal and written modes as well as to convey information and ideas professionally to diverse individuals and groups through presentation of words, actions, and documentation.  
• Sales and Marketing. Demonstrated use of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques and sales control systems. 
• Technology. Demonstrated use of computers, Microsoft Office Suite software, internet and other electronic means to gather and disseminate information; communicate with colleagues and customers; construct and revise Word and Excel documents; and store and retrieve data.
• Economics and Accounting. Demonstrated use of economic and accounting principles/practices, financial market/investment industry analysis and succinct/accurate reporting of financial data.