Social Strategist

Position Description:

The Social Strategist owns paid social planning and execution across our client portfolio. This is a hands-on role where you'll build strategies, run campaigns in-platform, and optimize for performance daily. You'll work closely with media teams and clients to plan and execute strategic, data-driven campaigns that drive business impact. We need someone who geeks out on platform updates and is always looking for what's next.

You'll thrive here if you:

• Love being in-platform: building, optimizing, and testing
• Want to develop your strategic thinking, not just execute someone else's plans
• Stay curious about new platforms, ad formats, and social trends
• Take pride in precision: clean budgets, accurate tracking, quality work

Position Responsibilities: Plan & execute paid social campaigns:

• Build paid social plans and recommend forward-thinking strategies that support broader media goals
• Recommend budget allocation and bid strategies based on campaign objectives and platform dynamics
• Traffic and manage campaigns in-platform across Meta, Snapchat, LinkedIn, TikTok, and Pinterest
• Optimize performance on a daily, weekly, and monthly basis

Own reporting & operations:

• Handle social reporting and translate results into actionable insights
• Maintain budget trackers, pacing documents, and monthly billing
• Perform regular QA checks to ensure campaign accuracy and quality

Collaborate & build relationships:

• Work with media teams to ensure seamless, integrated execution
• Collaborate with and delegate to offshore colleagues
• Maintain partner relationships and lead weekly calls on active campaigns
• Stay current on industry trends and bring new ideas to the table: ad types, tactics, platforms

Knowledge, Skills and Abilities: What You Bring -

• 12 years of paid social experience with hands-on platform execution
• Platform fluency across Meta Business Manager, TikTok, Snapchat, LinkedIn, and Pinterest
• Experience with tagging, testing, and custom social activations
• Retail or commerce experience is a plus

Qualifications -

• Bachelor's degree preferred
• Meta certification required; LinkedIn and TikTok certification a plus
• Comfortable in PowerPoint, Excel, and Word

Additional Information: Reports To: Associate Director or Director, Paid Social
What We Offer:

• No cost medical, dental, vision plans (plus other options)
• Generous vacation and US holidays
• 401(k) with match
• Commuter benefits
• Basic life insurance
• Monday team lunches, happy hours, and more

Location: Hybrid. 3 days/week (Mon, Tue, Thu) in our SOHO office, with flexibility for more.

$66300.00 - $75000.00 Annual Salary