About this position

Community & Discord Manager

Full-Time • North America • $50,000–$70,000 CAD

Company Overview

We build consumer brands differently — with the speed of a startup, the discipline of private equity, and the creative engine of a high-performance growth team.
Think of us as a mini Unilever, but leaner, faster, and designed for direct-response success.

We operate multiple brands generating $40M+ in annual revenue, each built on a 3-year scale-and-exit model, supported by centralized shared services across media, creative, operations, and product.

Our mission:
Build brands that leave lasting impressions — and exit them at their peak.

Our culture is built on:
🏆 Competitive Greatness
⚡ Speed to Execution
💪 Team Empowerment
🎯 Relentless Ownership

If you thrive in fast-moving, community-driven, performance-first environments, this is your team.

Role Overview

The Community & Discord Manager owns the internal creator community experience for TikTok Shop. You will be responsible for building a vibrant, high-performing creator ecosystem that drives weekly GMV through engagement, coaching, education, events, and direct communication.

You’re part community architect, part coach, part operations manager — ensuring our hundreds of internal creators are informed, motivated, and delivering performance-aligned content.

This is a full-time North America role with high visibility, high accountability, and direct impact on revenue.

Key Responsibilities

Own and manage the internal creator Discord community, ensuring it is active, organized, and performance-driven.
Build and execute the creator engagement strategy, including events, announcements, incentives, and challenges.
Coach creators directly on content quality, best practices, TikTok Shop features, and performance optimization.
Run daily community operations — answering questions, moderating discussions, sharing updates, and directing creators to resources.
Host bi-weekly coaching sessions or AMAs, supporting creators on trends, hooks, and performance tactics.
Develop channel structures that support education, communication, and collaboration (announcements, wins, inspiration, peer chat).
Surface top performers and inactive creators to the Creator Partnerships Manager for incentive or re-engagement strategies.
Create digestible TikTok updates and distribute them to keep creators informed about platform changes.
Maintain the resource library — best-performing hooks, starter kits, FAQs, selling guides, and trend recaps.
Collect creator feedback via polls, surveys, and community discussions to improve the program.
Drive creator retention through recognition programs, incentives, and ongoing support.

Key Performance Indicators (KPIs)

Creator engagement rate inside Discord (daily active users, message participation, session attendance)
Creator content output per week
GMV generated by internal creators
Creator retention, activation rate, and churn reduction
Response time and quality of community support

Success Benchmarks (30–60–90 Days)

30 Days

Learn all systems, creator archetypes, and community workflows.
Take ownership of daily Discord operations.
Launch the updated community engagement calendar.

60 Days

Host your first coaching sessions and implement new engagement formats.
Improve community response times and overall participation.
Launch a resource library and trend-sharing workflow.

90 Days

Deliver measurable lift in creator output and GMV.
Build a scalable community framework that supports 300+ active creators.
Establish monthly challenges, incentive programs, and coaching systems.

Required Skills & Qualifications

Must-Have

2–4+ years of experience in community management, creator relations, influencer marketing, or social media
Deep understanding of TikTok culture, creator behavior, and social-first content
Excellent communication and relationship-building skills
Experience hosting events, workshops, or live coaching sessions
Highly organized and able to manage high-volume community engagement
Fast execution and a proactive mindset

Experience using Discord communities at scale

Nice-to-Have

Familiarity with TikTok Shop, GMV Max, or social commerce ecosystems
Background in content creation, trend analysis, or creative strategy
Experience building creator programs or educational resources

Who Should Apply?

✅ YES — Ideal Candidates

Natural community builders who love connecting people
Creators or creator-ecosystem operators who understand content
High-energy communicators with a coaching mindset
People who thrive in high-speed, high-impact environments
Operators who want direct influence on revenue through community

🚫 NO — Do Not Apply If

You dislike hosting discussions or coaching creators
You prefer predictable, low-interaction roles
You struggle with organization or high message volume
You avoid taking initiative or owning outcomes

Compensation & Benefits

$50,000–$70,000 CAD annual salary
Performance-based bonuses
Equity opportunity
Flexible hybrid/remote structure
Access to creator resources, training, and events

Why Join Us?

Build and lead the central hub of our entire creator ecosystem
High autonomy with direct impact on weekly GMV
Work with elite growth, media, and creative operators
Be part of a high-performance culture that values speed, clarity, and results
Massive opportunities for role expansion as community scales