About this position

DTC Specialist/Assistant DTC Manager

COMPANY SUMMARY (“Who are we?”)

We are The Honest Kitchen. We’re a team of pet-obsessed foodies, who put our heart and soul into our work – making a line of human-grade whole foods, treats, and supplements for dogs and cats. We’re a rapidly growing business that is a proud B Corp, (which is a legal corporate structure that allows us to operate and make decisions based upon a triple bottom line, factoring in social and environmental impacts right alongside our prioritization of long-term financial sustainability!). We were also named one of Outside Magazine’s Best Places to Work for 6 straight years and certified as a Great Place to Work!

We strive for an inclusive work culture that supports a diverse array of skills, experiences, and perspectives our employees bring to the table. For us, differences are a source of strength. We celebrate strong performance and ethical processes, and we work hard every day to nurture an inclusive culture where all employees can innovate and thrive. Here, you will not only build your career, but you will also uncover new experiences and collaborate with passionate colleagues.

The Honest Kitchen values a diverse workforce. Everyone, including women, people of color, people with disabilities, and members of the LGBTQIA+ community are strongly encouraged to apply. The Honest Kitchen believes that an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re looking for candidates who can expand our business culture by bringing their whole, authentic selves to work. We strive to provide all qualified candidates with an equitable and accessible recruitment process.

POSITION SUMMARY (“What are we looking for?”)

The Direct-to-Consumer (DTC) Specialist will play a key role in supporting the growth and optimization of our direct-to-consumer business on thehonestkitchen.com. Reporting to the DTC Senior Manager, this role will help execute and support key initiatives and day-to-day operations across the Shopify storefront, subscription program, and loyalty ecosystems.

This role will play an integral part in maintaining accurate product information across the DTC channel, including ownership of product data updates and coordination across Smartsheets, Salsify, and Shopify. The DTC Specialist will also own the upkeep of reporting templates, helping ensure performance data is accurate, timely, and actionable. This is a great opportunity for someone looking to build a foundation in eCommerce, digital merchandising, and DTC operations within a fast-paced, mission-driven pet food brand.

This role actively collaborates with cross-functional partners in revenue, operations, logistics, finance, and customer service as well as outside agencies and tech stack partners.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Support the day-to-day operations of the Shopify DTC channel, working closely with the DTC Senior Manager to execute site updates, promotions, and initiatives.

Own the maintenance and accuracy of DTC reporting templates, ensuring data is updated regularly and shared with key stakeholders.

Assist in the execution and ongoing optimization of subscription and loyalty programs, including testing offers, implementing program changes, and monitoring performance.

Support conversion rate optimization (CRO) by helping implement A/B tests and site enhancements in partnership with internal teams and external agencies.

Coordinate with external development and analytics agency partners, including submitting tickets, tracking requests, updating timelines, and QA of deliverables.

Help maintain website compliance, including ADA accessibility standards and trap and trace requirements, in collaboration with internal stakeholders and agency partners.

Maintain accurate and up-to-date product information across DTC systems, including Smartsheets, Salsify (PIM), and Shopify.

Play a key role in product launches, SKU updates, and content changes to ensure consistent product data, pricing, and merchandising across the DTC channel.

Monitor site performance and customer experience issues, escalating opportunities or concerns to the DTC Senior Manager.

Collaborate cross-functionally with Finance, Customer Support, Operations, and other teams as needed.

REQUIRED SKILLS/ABILITIES

Strong attention to detail with a proactive, problem-solving mindset.

Ability to manage multiple tasks simultaneously and drive multiple threads of work to completion.

Must have excellent interpersonal skills with the ability to work effectively within a collaborative, cross-functional environment.

Comfortable in a fast-paced, dynamic environment.

Must be able to successfully work in a remote environment.

Must love animals and be passionate about their health.

REQUIRED EDUCATION/EXPERIENCE

Bachelor’s degree in marketing, Business, E-commerce, Analytics, or a related field (or equivalent experience).

2 years of experience in eCommerce, digital marketing, or DTC operations.

Familiarity with Shopify or other eCommerce platforms is a strong plus.

Interest in subscription, loyalty, and retention-focused eCommerce models.

Comfort working with data and reports; experience with Excel required.

Exposure to PIM systems (e.g., Salsify), Smartsheets, or product data management tools.

The salary range for this role is: $65,000-$80,000/year

BENEFITS OF WORKING FOR THE HONEST KITCHEN (“What do we offer?”)

We offer a competitive compensation package, including salary and robust employee benefits. Some key highlights include:

Time off: We offer a highly competitive time off schedule, including unlimited vacation and additional sick time, in addition to a generous company-paid holiday schedule.

Benefits: Various health insurance plans with generous employer contributions to premiums. We also offer vision, dental, short-term disability, long-term disability, accident, critical illness, an employee assistance program, and an FSA/HSA.

Financial wellness: Enjoy perks like a company 401K with an employer match.

Mission Driven: Employees can take up to 40 hours of volunteer time a year, and we offer donation matching to non-profit organizations of your choosing.

Pet Friendly: Pet-friendly offices, zoom calls, discounts on pet insurance, and of course, free pet food!

Collaborative Team: We offer a fun, team-oriented work environment where you feel like you are making a difference every day.

As a Public Benefit Corporation, our company's practices and outputs are assessed and evaluated across five categories: Governance, Workers, Community, The Environment, and Customers. We track our social and environmental impact over time and publicly disclose our performance in our annual impact report.

As an employee of a Certified B Corp, it is required that in performing your role, you factor social and environmental impacts into decision-making and actions as they pertain to your role with The Honest Kitchen, so as to ensure that our actions make a positive impact where possible.

*The Honest Kitchen is an equal opportunity employer. The Company’s policy prohibits discrimination based on race, religious creed (which includes religious dress and grooming practices), color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military or veteran status.

Salary Information

$65000.0 - $80000.0 Annual Salary