Marketing Specialist

Panorama Mortgage Group LLC Jalisco, Other / Non-US, Mexico Marketing

About this position

Description:

Company Description

At Panorama Mortgage Group, our mission is clear: to be the industry-leading mortgage platform. We’re passionate about empowering mortgage professionals and brands through innovation and excellence. 


Job Summary

We are looking for a creative, detail-oriented, and versatile?Marketing specialist. 

Expert managing marketing campaigns or projects with mesurable results, with solid understanding of social media and digital platforms. 


Responsibilities

  • Execute Go-to-Market Strategies: Collaborate with the marketing team to implement go-to-market plans for new products, services, or initiatives. This includes coordinating internal launch events, creating promotional materials, and ensuring alignment with overall marketing objectives. 
  • Copywriting: Write clear, concise, and engaging copy for various internal communications, including emails, newsletters, intranet posts, and presentations. Ensure all messaging is consistent with brand voice and guidelines. 
  • Ideation and Brainstorming: Generate innovative ideas and concepts to drive internal engagement and promote company culture. Participate in brainstorming sessions to develop creative solutions for internal marketing challenges. 
  • Content Creation: Develop content for internal marketing channels, such as company newsletters, digital signage, and employee recognition programs. Create visually appealing materials using design software and other multimedia tools. 
  • Campaign Coordination: Assist in the planning, execution, and tracking of internal marketing campaigns to promote company initiatives, events, and milestones. Coordinate with cross-functional teams to ensure seamless execution and maximum impact. 
  • Data Analysis: Monitor and analyze the performance of internal marketing initiatives using key metrics and analytics tools. Provide insights and recommendations for optimizing future campaigns and improving overall effectiveness. 
  • Collaboration and Communication: Work closely with stakeholders across the organization, including HR, corporate communications, and department heads, to gather information, align on messaging, and coordinate marketing activities. 
Requirements:

Requirements


  • Bachelor´s degree in Marketing or Communications 
  • Proven experience in executing and managing marketing campaings across various platforms digital and traditional. 
  • Up-to-date experience with international web protocols, standards, and technologies. 
  • Creative and open to new ideas. 
  • Adaptable and willing to learn new techniques. 
  • Excellent communication skills Spanish/English 
  • Comfortable working in cross-functional teams and adapting to fast-paced, changing priorities, hands on experience with marketing tools