Digital Media Marketing Assistant

I.    Job Summary 

Guided by the Business Development Manager and Sr. Marketing Coordinator, the Digital Media Marketing Assistant is responsible for executing the digital media marketing efforts at the firm.  The person in this position will be responsible for implementing the firm's marketing strategies across all digital media marketing platforms. They will help identify target client groups, drive traffic to the firm's website, and increase client engagement. 

II.    Essential Duties and Responsibilities

•    Execute content, design, and engagement of the firm's social media platforms

•    Develop, schedule, and manage the firm's content calendar across all digital channels

•    Execute ad campaigns on all relevant platforms

•    Execute video production efforts, including scripting, filming, editing, and distribution of attorney video shorts and promotional reels

•    Research emerging media trends and ensure best practices are applied to campaigns

•    Monitor competitors' digital media performance and report insights

•    Stay current on best practices for social media, digital trends, and video strategies

•    Conduct market research and propose strategies to identify and secure target client groups

•    Plan and execute initiatives to reach the target market through appropriate digital media channels

•    Draft blogs and articles for the website 

•    Perform other duties as assigned by manager

III.    Required Skills, Knowledge, and Abilities 

•    Demonstrated competency of core marketing principles including internal communications, public relations, branding, market research, and competitive intelligence

•    Possesses strong understanding of how the marketing/communication function supports business development and is able to prioritize opportunities as a result

•    Excellent writing skills and ability to proofread to ensure accuracy in work product 

•    Possesses well developed and professional interpersonal skills to communicate effectively with a diverse group of clients and peers and provide guidance and support with courtesy and tact 

•    Ability to discuss firm practice areas and Stock Watch with potential clients

•    Detail-oriented

•    Excellent time management, project management, and organizational skills with the ability to manage multiple priorities simultaneously

•    Ability to handle confidential and sensitive information with the appropriate discretion

•    Team player

•    Highly motivated, creative, and enthusiastic

•    Ability to perceive, analyze, and address problems and issues constructively to find mutually acceptable and practical business solutions

•    Ability to address challenges from a solutions-oriented perspective, be resourceful, and suggest alternative courses of action

•    Demonstrated work history of strong research and analytical abilities

•    Willing and able to "roll up the sleeves" and handle any aspect of the marketing task to accomplish the job at hand 

•    Desire to learn and be proactive

•    Proficiency with Google Analytics and web analysis tools

•    Experience with graphic design and knowledge of techniques, tools, and principles involved in the development of websites, brochures, and marketing materials

•    Proficient in all MS Office products, Adobe Acrobat, graphic design, and marketing software 

IV.    Education & Experience 

•    Bachelor's Degree in Marketing, Advertising, Communications, or related field is required

•    1-4 years of experience in public relations, advertising, marketing, or related field is strongly preferred

•    Experience in law firms and knowledge of the legal industry is strongly preferred