Growth Lead, Agency Services

We're looking for an entrepreneurial builder in the Middle Tennessee area to lead and rapidly expand our in-house digital advertising services. This is a unique opportunity to combine the agility of a startup with the financial stability and strong customer base of an established company.

This role is for a scrappy, hands-on leader who will own the P&L (profit and loss), define the service roadmap, and personally drive the success of our clients. If you want the chance to help build a great business, hire your own team, and enjoy personal growth, this is your next career move.

Key Responsibilities

Commercial P&L: Take full ownership of the agency's revenue, client retention, and profitability. Your success will be measured by the scale and health of this business unit. Go-to-Market Strategy: Design the offering, pricing, and sales strategy for the agency services, effectively acquiring high-value digital advertising clients. Product/Service Roadmap: Continuously iterate on our service offerings to ensure we're delivering maximum, measurable ROI and staying ahead of market demand. Recruitment & Scaling: Justify, hire, and manage a small, high-performing team of specialists as the business scales, ensuring every hire directly contributes to revenue growth.

Hands-On Strategy: While you will lead, you must be prepared to be deeply hands-on in the early stages—designing campaign strategies, setting up complex funnels, and troubleshooting performance issues. Client Advocacy: Serve as the strategic face of the agency for our most important clients. Ensure every client relationship is driven by transparency and a relentless focus on their business outcomes. Data-Driven Results: Establish a rigorous system for tracking, analyzing, and reporting campaign performance, ensuring every dollar spent delivers maximum return on ad spend.

Process Creation: Build and document simple, efficient processes for everything from media buying QA to client onboarding. We need clear frameworks, not bureaucratic systems. Tool Stack Optimization: Identify and implement the essential technology and tools (reporting, analytics, management) needed to maximize team output without overspending.

Qualifications:

*3+ years of hands-on, high-performance experience in digital advertising (agency or in-house). We need an expert who knows how to make campaigns profitable.

*Proven commercial instincts: You've contributed to a P&L or have direct experience in sales, business development, or owning a budget. Expert-level knowledge of major digital ad platforms (Google Ads, Meta Ads) and advanced proficiency in web analytics (GA4).

*The entrepreneurial mindset—you are resourceful, comfortable with ambiguity, biased toward action, and eager for the responsibility and reward of building something from scratch.