About this position
General Manager — Cheetah Clean Auto Wash (Bowling Green, KY | Near HQ
Lead from the Front • Build Elite Teams • Drive Performance
Cheetah Clean Auto Wash is a rapidly growing premium car wash platform headquartered in Bowling Green, KY, with expanding locations across Kentucky and Tennessee. Our Bowling Green site is our home base and flagship operation, and we are looking for a strong, disciplined General Manager who can run a high-performance operation, build A-player teams, and set the standard for the entire company.
This is not a “keep the lights on” role. This is a leadership, accountability, and results-driven position for someone who takes ownership of people, performance, and culture.
What You’ll Own
Full P&L responsibility for site performance
Labor management, scheduling, and productivity
Hiring, training, coaching, and performance management
Membership growth and customer experience
Equipment uptime, cleanliness, and safety standards
Execution of Cheetah operating systems and “Cheetah Habits”
Acting as a leadership example for other locations
Who We’re Looking For
Proven experience leading teams in fast-paced operations
(car wash, QSR, retail, hospitality, logistics, or similar)
Strong people leader who holds high standards with respect
Data-driven and comfortable owning KPIs (labor %, throughput, memberships)
Calm under pressure and decisive when things get busy
Comfortable with early mornings, weekends, and peak periods
Builder mindset — you don’t inherit culture, you create it
Why This Role Matters
Bowling Green GM's sets the tone for the entire company.
This GM will:
Develop future leaders
Pilot new systems and processes
Be highly visible to corporate leadership
Have real advancement opportunities as we scale.
High performers in this role will be considered for multi-unit leadership and regional roles as the company continues to grow.
What We Offer
Competitive base salary + performance-based bonus
Clear expectations and strong operational support
Growth path into multi-unit leadership
Stable, fast-growing company with long-term opportunity
Leadership that invests in training and development
Benefits and more!
Our Culture
At Cheetah Clean, we believe:
How we do one thing is how we do everything.
We value ownership, discipline, teamwork, and continuous improvement. We move fast, we hold the line on standards, and we build leaders from within.
If you’re ready to run a flagship operation, build an elite team, and grow with a company that is scaling aggressively, we want to hear from you.
Apply today and help set the standard at Cheetah Clean.
Requirements:? Job Requirements — General Manager (Bowling Green | HQ)
Experience
- Minimum 3–5 years of leadership experience in fast-paced operations
(car wash, QSR, retail, hospitality, logistics, or similar) - Proven track record of:
- Hiring and developing teams
- Managing labor and schedules
- Driving customer satisfaction and sales
- Experience with P&L responsibility strongly preferred
Leadership & People Management
- Demonstrated ability to:
- Recruit, train, and retain high-performing teams
- Hold employees accountable to clear standards
- Coach performance and address issues directly and professionally
- Comfortable managing managers and shift leaders
- Willing to make tough decisions when standards are not met
Business & Operational Skills
- Ability to manage and improve:
- Labor percentage
- Throughput and productivity
- Membership sales and retention
- Safety and equipment uptime
- Comfortable using reports, dashboards, and basic financial metrics
- Strong organizational and time-management skills
? Availability & Work Ethic
- Willing to work:
- Early mornings
- Can work a minimum of one close shift per week
- Weekends
- Peak seasons and high-volume days
- Able to be on-site and lead from the front during busy periods
- Physically able to work in an outdoor, fast-paced environment when needed
Personal Traits (This Is Huge for Cheetah)
- High ownership mentality — takes responsibility, not excuses
- Calm under pressure, decisive, and solutions-oriented
- Coachable and open to feedback
- Strong communicator with team and corporate leadership
- Values discipline, consistency, and continuous improvement
Additional Requirements
- Valid driver’s license and reliable transportation
- Ability to pass background screening
- Basic computer and mobile app proficiency (scheduling, reports, communication tools)
Optional “Preferred” (Not Required, But Nice to Have)
- Multi-unit or assistant multi-unit management experience
- Car wash industry experience
- Experience launching new teams or turning around underperforming sites
- Experience with membership or subscription-based retail models
Salary Information