Social Media Manager

The Social Media Manager will lead our digital presence and brand engagement initiatives. This role is responsible for developing and executing a comprehensive social media strategy that increases brand awareness, drives audience engagement, and supports revenue growth. The ideal candidate is both creative and analytical, with strong platform expertise and a passion for building online communities.

KEY RESPONSIBLITIES

Strategy & Planning

• Design and implement a comprehensive social media strategy aligned with overall business and marketing objectives.
• Develop and manage detailed content calendars to ensure consistent, timely, and strategic messaging.
• Align social campaigns with product launches, promotions, and company initiatives.

Content Creation & Curation

• Create, edit, and publish daily high-quality content (text, images, short-form and long-form video) tailored to platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Maintain brand voice, tone, and visual consistency across all channels.
• Collaborate with internal and external creative resources to produce compelling multimedia content.

Community Management

• Monitor, respond to, and engage with followers, comments, and direct messages in a timely and professional manner.
• Foster community growth and brand loyalty through proactive engagement strategies.
• Manage brand reputation and escalate customer concerns when appropriate.

Analytics & Reporting

• Track, analyze, and report on key performance indicators including engagement rates, audience growth, conversions, and ROI.
• Translate performance data into actionable insights and strategic recommendations.
• Conduct A/B testing and optimize campaigns based on performance metrics.

Paid Social Media Management

• Plan, execute, and optimize paid social advertising campaigns to increase reach, engagement, and conversions.
• Manage advertising budgets and monitor cost-efficiency metrics.
• Partner with leadership to evaluate return on investment and campaign effectiveness.

Trend Monitoring & Innovation

• Stay current on emerging social media trends, evolving algorithms, competitive activity, and new tools.
• Recommend innovative strategies to maintain a competitive digital presence.

REQUIRED SKILLS AND QUALIFICATIONS

• Exceptional written and verbal communication skills with strong storytelling and editing capabilities.
• Extensive knowledge of major social media platforms, best practices, and algorithm behavior.
• Proficiency with social media management tools such as Hootsuite, Sprout Social, or Buffer.
• Working knowledge of design and content creation tools including Canva and Adobe Creative Cloud.
• Strong analytical skills with the ability to interpret data and convert insights into strategic action.
• High level of creativity with a strong visual eye and attention to detail.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, Communications, or a related field.
• 3+ years of experience in social media marketing, digital marketing, or content management.
• Demonstrated experience managing both organic and paid social campaigns with measurable results.

PHYSICAL REQUIREMENTS

• Light Physical Activity – Frequent standing or walking; occasional lifting up to 10 lbs.
• Visual Requirements – Ability to read, inspect, or work with detailed information.
• Hearing Requirements – Ability to hear and respond to verbal instructions or alarms.