Social Media Manager and Content Creator (remote)

TITLE: Social Media Manager and Content Creator (remote)

LINE OF BUSINESS/DIVISION: Operations/Marketing and Communications

FLSA STATUS: Exempt

REPORTS TO: Director of Marketing & Digital Engagement

NUMBER OF POSITIONS REPORTING TO THIS POSITION: None

LOCATION:  Remote. United States-based location required

THE CONSERVATION FUND

The Conservation Fund protects the land that sustains us all. We are in the business of conservation, creating innovative solutions that drive nature-based action in all 50 states for climate protection, vibrant communities and sustainable economies. We apply effective strategies, efficient financing approaches, and enduring government, community and private partnerships to protect millions of acres of America’s natural land, cultural sites, recreation areas and working forests and farms. To learn more, visit www.conservationfund.org.

JOB HIGHLIGHTS

The Social Media Manager & Content Creator will work closely with the Director of Marketing and Digital Engagement to establish the strategy of The Conservation Fund’s social media presence across platforms and execute on the day-to-day implementation of this strategy. This role blends creativity with strategic thinking, producing compelling content that elevates The Conservation Fund’s mission, engages supporters, and drives awareness of our impact. The ideal candidate is passionate about social media and is a nimble creator and storyteller — someone who can own the content process from idea to publication, collaborating across the department to ensure accurate and on-brand storytelling that brings conservation work to life through short-form video, graphics, and community engagement.

WHAT YOU WILL BE DOING

To perform this job successfully, you must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Social Media Strategy & Management

·      Develop and execute a comprehensive social media strategy that supports organizational goals, brand positioning, fundraising, and community engagement.

·      Manage day-to-day posting and community management across core channels (Instagram, Facebook, LinkedIn, X, Threads, YouTube, TikTok).

·      Oversee the content strategy and posting calendars, ensuring content is timely, engaging, and aligned with major milestones, campaigns, and conservation wins.

·      Monitor platform performance and algorithm trends; recommend adjustments to maximize reach and engagement.

Content Creation

·      Collaborate with program staff, writers, and designers to translate complex conservation work into accessible, compelling stories.

·      Produce high-quality, original content — including short-form videos, photos, graphics, stories, and copy.

·      Provide guidance to field videographers on capturing engaging social content during site visits; light video editing of this footage to bring conservation projects to life on social.

·      Develop visual concepts for posts, reels, carousels, and campaigns using brand guidelines and best practices.

Community Engagement + Brand Voice

·      Serve as the primary voice of The Conservation Fund across social platforms — responding to comments, messages, and community interactions in a timely, brand-appropriate manner.

·      Cultivate positive relationships with partner organizations and influencers through cross-promotion and social engagement.

·      Ensure The Conservation Fund maintains a strong, consistent, and approachable voice that reflects our mission and values.

Analytics & Reporting

·      Track KPIs and platform insights; prepare monthly performance reports with learnings and recommendations.

·      Use data to refine content strategy and identify opportunities for growth, engagement, and audience development.

·      Monitor competitor and peer organizations’ activity to keep The Conservation Fund at the forefront of nonprofit digital storytelling.

WHAT WE NEED YOU TO HAVE

·      4+ years of experience managing social media for a brand, nonprofit, or large organization.

·      Proven experience creating results-driven content for Facebook, LinkedIn, Instagram, TikTok, and other platforms — especially short-form video and mobile-first assets.

·      Strong writing and storytelling ability, with an eye for narrative structure and clarity.

·      Proficiency in social media tools (Meta Business Suite, Sprout, HubSpot, etc.).

·      Ability to translate complex environmental or technical topics into digestible, audience-friendly content.

·      Strong organizational and project management skills, with the ability to balance multiple priorities.

·      Proficiency using Microsoft Office Suite (Office 365).

·      A commitment to conservation and the goals of The Conservation Fund

WHAT WE’D LIKE YOU TO HAVE

·      Bachelor's degree with major coursework in marketing, communications, or related field.

·      Experience working in conservation, environmental science, land management, or related fields.

·      Familiarity with nonprofit fundraising, donor engagement, or mission-driven communications.

·      Baseline skills in photography, videography, and editing (Adobe Creative Suite, CapCut, Canva, or similar).

·      Understanding of accessibility best practices for digital content.

·      Experience growing emerging platforms.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

·      Prolonged periods of sitting at a desk and working on a computer.

·      Work is performed primarily in an office setting.

·      Work is sometimes performed under deadlines and quick turnarounds.

COMPENSATION AND BENEFITS

The salary range for this position is $75,000 – 85,000, and the position is eligible for opportunities to earn performance-based bonus compensation. Please note: Salary range provided is an estimate and will be evaluated on an individual basis, taking into consideration the candidate's knowledge, skills, abilities, experience, and education. The final salary offer will be determined accordingly.

The Fund offers a highly competitive package of benefits including:

·      Employer contributions for medical, vision and dental insurance plans.

·      Retirement plan discretionary company contribution.

·      Company contributions to HSA account.

·      Company-paid paid life insurance, AD&D, Short-Term and Long-Term disability insurance.

·      Continuing education benefit for approved programs.

·      Employee assistance program (EAP).

·      Generous paid vacation, sick and floating holidays.

·      Voluntary Life Insurance, AD&D, Spouse and Child plans at group rates.

·      Six weeks paid parental leave

·      14 paid holidays

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time, with or without notice.

Frequently cited statistics show that women and people from underrepresented groups apply to jobs only if they think they meet 100% of the criteria. If you meet many but not all the criteria and feel you may be a good fit for the role, The Conservation Fund encourages you to apply.

The Conservation Fund, a nonprofit corporation, is an Equal Opportunity Employer that fully and actively supports equal access for all people regardless of Race, Color, Religion, Gender, Age, National Origin, Veteran Status, Disability, Genetic Information or Testing, Family and Medical Leave status, Sexual Orientation and Gender Identity or Expression. The Fund prohibits retaliation against individuals who bring forth any complaint, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any complaint, or otherwise oppose discrimination.