About this position
Description:
As an Digital Marketing specialist at CoinFlip, you will design, build and manage PPC campaigns, while measuring performance to drive acquisition, efficiency, and ROI across our paid digital marketing efforts.
Responsibilities:
- Plan, execute and optimize Search and PMax campaigns across PPC platforms.
- Monitor key performance metrics (click through rates, CVRs, CPAs etc.) and manage campaign budgets to maximize ROI.
- Analyze and interpret performance data to inform marketing strategy and improve overall effectiveness.
- Collaborate with the design team and cross-functional marketing teams to ideate and develop creative concepts.
- Conduct research on keywords, consumer trends, and competing brands.
- Keep up to date with the latest updates in search trends and PPC strategies.
- Other duties, as assigned.
Qualifications:
- Bachelor's degree in marketing, communications, or similar.
- A minimum of two years of experience as an SEM specialist or similar.
- Proficiency with analytics and PPC platforms such as Google Analytics and Google Ads.
- Strong understanding of SEM techniques and best practices.
- Experience with a variety of search engines including Google and Bing.
- Exceptional research and analytic skills.
- Strong attention to detail.
- Excellent computer skills with programs such as MS Office.
- Exceptional written and verbal communication skills.
Nice to have:
- Basic knowledge of cryptocurrency and blockchains.
- General interest in fintech and cryptocurrency.
- Experience with Meta Ads.