Marketing Director

We are FranFund. We help entrepreneurs seeking to purchase a franchise determine how to finance it. We’re not a bank—we’re an award-winning funding partner, and we’ve been named the #1 Banking and Financing Supplier in Franchising by Entrepreneur Magazine for 3 years and running. We’re looking for a Marketing Director. You are a strategic thinker with B2B2C experience, who will lead and motivate a lean and talented team while also rolling up your sleeves to design, write, and manage projects as needed. Your focus: building smart marketing plans that drive company objectives and deliver strong Return on Marketing Investment (ROMI). If you’re equally comfortable setting strategy and jumping into the work, let’s talk.

Essential Job Duties & Responsibilities:

• Set strategy and drive execution: You’ll build marketing plans that align with company goals and roll up your sleeves to help get the work done.
• Lead and support your team: You’ll guide and mentor a team of three while contributing directly through design, writing, and project management as needed.
• Maximize marketing ROI: You’ll allocate resources thoughtfully and track performance to ensure we’re getting the most out of every marketing dollar.
• Maintain brand consistency and quality: You’ll oversee creative, content, events, and digital channels to ensure everything we produce stays on-brand and high-impact.
• Manage and optimize our marketing tech stack: You know the business side of technology. You will work with our tech subject matter experts to ensure we maximize output from the marketing technology stack we have in place.
• B2B2C expertise: You will have experience in creating and executing referral network strategies to nurture and expand relationships to increase demand.  

SKILLS AND EXPERIENCE REQUIREMENTS

• 8+ years of marketing experience, including leadership roles
• Hands-on skills in content creation, basic design, and project management
• Strong strategic thinking paired with a willingness to get in the weeds
• Proven track record of driving growth through smart, efficient marketing
• Data-driven mindset with strong quantitative analysis skills—you’re comfortable making decisions based on numbers, not guesses
• Mentor and leader committed to developing and growing your team
• Collaborative, resourceful, and ready to lead by example

CORE COMPETENCIES:

• A passion for being a positive member and leader of a lean team.
• Strategic. The ability to think ahead and problem solve. 
• Strong analytical skills. 
• Attention to detail. Nothing small is going to get past you!
• A calm approach to handling multiple tasks and stakeholders.
• A desire for daily success and accomplishment!