Digital Marketing Coordinator

Position Overview

We are seeking a detail-oriented, data-driven, and creative Digital Marketing Coordinator to support and execute our digital marketing initiatives across multiple channels. This role plays a critical part in driving brand awareness, lead generation, customer engagement, and campaign performance.

The ideal candidate is highly organized, analytically minded, and passionate about digital marketing trends, tools, and performance optimization. This individual will work cross-functionally with marketing, sales, operations, and external vendors to ensure cohesive and high-performing campaigns.

Key Responsibilities

Campaign Execution & Management

• Assist in planning, executing, and optimizing multi-channel digital campaigns (email, paid media, SEO, social media, and content marketing)
  
  
• Manage campaign timelines, assets, and deliverables to ensure deadlines are met
  
  
• Coordinate with creative and content teams to maintain/update campaign materials
  
  
• Collaborate with both internal and external departments on various projects throughout the year
  
  

Support Vendors in Paid, Meta, and SEO/SEM

• Monitor content across all digital platforms
  
  
• Support budgeting across PPC campaigns
  
  
• Support updates to the website, and page optimization
  
  
• Ensure brand consistency across all digital touchpoints

Analytics, Budgeting  & Reporting

• Track, measure, and report on digital campaign performance on a weekly, and monthly basis
  
  
• Develop reporting dashboards for digital platforms
  
  
• Provide actionable insights to improve ROAS and increase total revenue
  
  
• Budget for total spend and present to external vendors
  
  
• Monitor total spending and adjust where needed

Key Competencies

• Data-driven mindset
  
  
• Attention to detail
  
  
• Creative problem-solving
  
  
• Collaborative team player
  
  
• Results-oriented
  
  
• Adaptable and proactive
  
  

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field   
• 1–3 years of experience in digital marketing or related roles   
• Experience with marketing platforms (e.g., email marketing tools, CMS, social media and PPC management platforms)   
• Basic knowledge of SEO, PPC campaign management, and/or other analytics/marketing tools and software.   
• Strong analytical skills with proficiency in the Google Software Suite.   
• Excellent written and verbal communication skills.   
• Strong organizational and time management skills.