Search Strategist

Position Description: The Search Strategist owns paid search strategy, execution, and optimization across our client portfolio.
This is a hands-on role where you'll manage campaigns across Google, Bing, Criteo, and other performance platforms. You'll develop keyword strategies, optimize for business objectives, and run tests that drive real results. We need someone who loves the details of SEM and is always looking for ways to improve performance.
You'll thrive here if you:

• Geek out on keyword research, bid strategies, and conversion optimization
• Want ownership over strategy and execution, not just one or the other
• Love testing and learning (A/B, multivariate, landing page experiments)
• Take pride in delivering and sharing measurable results for clients; client facing role in some cases

Position Responsibilities: Lead strategy & execution:

• Develop strategy and recommendations for paid search and sponsored ads campaigns
• Manage campaigns across Google, Bing, Criteo, and other performance networks
• Conduct in-depth keyword research, write ad copy, and manage bidding strategies
• Utilize historical campaign data and updated search trends to make informed optimizations across major search engines

Optimize & test:

• Conduct daily account optimizations and performance analysis against campaign goals
• Provide recommendations to improve strategies, tactics, visibility, CTR, and conversions
• Implement testing initiatives, landing page A/B tests, multivariate tests, offer testing
• Run postmortem campaign analysis with clear findings and next steps

Own operations & reporting:

• Handle campaign setup, launches, QA, and reporting
• Manage budget tracking, allocation, and pacing
• Produce weekly and monthly client deliverables efficiently

Knowledge, Skills and Abilities: What You'll Bring -

• Platform expertise across Google Ads Bing Ads, and third-party tracking
• Experience with Google Shopping and retail media feeds, with understanding of e-commerce best practices
• Proficiency in Google Analytics, Looker, or other reporting platforms to optimize campaigns
• Hands-on experience building campaigns in-platform and implementing SEM strategy
• Strong communication skills, written, verbal, and presentation

Qualifications -

• 23 years of SEM experience managing and optimizing campaigns
• Bachelor's degree preferred
• Google Ads certification required
• Comfortable in PowerPoint, Excel, and Word

Additional Information: Reports To: Director, Biddable Media
What We Offer:

• No cost medical, dental, vision plans (plus other options)
• Generous vacation and US holidays
• 401(k) with match
• Commuter benefits
• Basic life insurance
• Monday team lunches, happy hours, and more

Location: Hybrid. 3 days/week (Mon, Tue, Thu) in our SOHO office, with flexibility for more.

$66300.00 - $75000.00 Annual Salary