Lead SEM / Paid Media Account Manager

About Softline Solutions

Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.

About the role

We are a fast-growing digital marketing agency seeking a Lead SEM / Paid Media Account Manager to manage and scale multiple client accounts across diverse industries and conversion models. This is a hands-on leadership role for an experienced agency professional who thrives in high-volume, performance-driven environments.

You will own strategy, execution, optimization, and client growth discussions across multi-million-dollar paid media budgets.

What you'll do

• Build, implement, manage, and optimize paid campaigns across:
• Google Ads (Search, PMax, Display, YouTube)
• Microsoft Ads
• Meta (Facebook/Instagram)
• Additional platforms (LinkedIn, TikTok, Criteo, AdRoll, etc.)
• Manage multiple client accounts simultaneously across lead gen and e-commerce verticals
• Lead client performance calls, QBRs, and strategic growth discussions
• Drive optimization strategies tied to CPL, CPA, ROAS, revenue, and pipeline goals
• Forecast budgets and model performance scenarios
• Implement and troubleshoot GA4, GTM, and conversion tracking
• Collaborate with creative, CRO, SEO, and analytics teams
• Mentor junior team members and contribute to overall account growth

Qualifications

• 5+ years of paid media experience in a digital marketing agency
• Proven experience managing multiple client accounts concurrently
• Strong hands-on expertise in Google Ads, Microsoft Ads, and Meta
• Experience managing large lead generation and e-commerce budgets
• Deep understanding of varied conversion goals across industries
• GA4 proficiency and strong analytical capabilities
• Advanced Excel / Google Sheets skills
• Strong client-facing communication skills
• Ability to thrive in a fast-paced, high-account-volume environment
• Google Ads: 7 years (Preferred)

Why Join Us

• High-growth agency environment
• Significant client exposure and strategic ownership
• Clear path to senior leadership
• Opportunity to influence client growth at scale

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance