Account Lead

About Coalmarch

Coalmarch is a digital marketing agency that helps field service companies—specifically in the pest control and green industries—generate leads and grow their businesses through our proprietary website platform and data-driven digital strategies. We’re a passionate group of creatives, strategists, and problem-solvers who thrive on helping our clients succeed.

We believe in doing great work with great people. We’re collaborative by nature, growth-minded at our core, and serious about fostering an environment where everyone has a voice—and is empowered to use it. If you’re looking to make an impact, sharpen your skills, and be part of a team that values both results and relationships, this could be the place for you.

What You'll Do

We’re looking for an Account Lead to join our Accounts team. In this role, you’ll own client retention, renewal strategy, and long-term account health for a large portfolio of clients—ensuring they experience consistent value, strong partnership, and clear strategic direction.

This role is well-suited for professionals who enjoy building long-term client relationships and strategic partnerships, including those with backgrounds in account management, customer success, or relationship-focused sales roles.

You will be responsible for maintaining clear visibility into contract health and revenue risk across your accounts, leading renewals, identifying opportunities to strengthen the partnership, and stepping in decisively when challenges arise. This is a senior strategic account management role focused on protecting revenue, managing risk, and guiding long-term client relationships.

Rather than managing routine deliverables or day-to-day campaign execution, the Account Lead focuses on client strategy, renewal leadership, and overall account health. Success in this role means driving predictable retention, reducing churn risk, and strengthening partnerships through thoughtful leadership conversations and strong client relationships.

Responsibilities include:

• Own revenue retention and renewal strategy for your portfolio by leading renewal conversations, reinforcing client value, and protecting long-term revenue stability.
• Build and maintain strong relationships with key client stakeholders, ensuring Coalmarch’s value and strategic direction are clearly understood at the business level.
• Lead strategic conversations with clients, including business reviews and long-term planning discussions that reinforce performance impact and guide future priorities.
• Maintain clear visibility into account health and revenue risk, identifying early signals of instability and leading recovery or escalation efforts when necessary.
• Identify opportunities to strengthen the partnership, recommending adjustments to scope or strategy that improve client outcomes and long-term account success.
• Partner closely with internal teams to ensure client strategy, performance insights, and business priorities translate into effective marketing execution.
• Delegate operational account management responsibilities appropriately, maintaining strategic oversight while ensuring execution is handled efficiently by supporting team members.

Qualifications

For the Account Lead role, we are looking for individuals who possess:

• 3-5 years of experience in account management, customer success, client services, sales, or digital marketing roles (agency experience preferred)
• Experience leading renewal conversations, supporting revenue retention, and navigating client discussions with key stakeholders
• Ability to manage many client relationships simultaneously while staying highly organized, keeping track of details across accounts, and maintaining strong follow-through
• Strong ability to identify and manage account risk and lead complex client conversations when challenges arise
• Demonstrated business and revenue acumen—comfortable owning pricing, scope integrity, and profitability conversations
• Experience identifying and leading upsell opportunities and coordinating cross-functional teams (HubSpot experience preferred)
• Excellent written and verbal communication skills, especially in high-stakes client situations
• Strong organizational systems and judgment—you can manage a large portfolio of client relationships while prioritizing strategically and maintaining clear visibility into account health and risk.

Who You Are

Getting the right people with the right values in the right seats is the key to long-term success—for both our company and every individual on our team. That’s why we care just as much about who you are as your experience.

• Revenue-Minded – You treat accounts as long-term business assets and take ownership of their financial health, renewal stability, and growth potential.
• Strategic & Proactive – You think ahead, anticipate risk before it escalates, and prioritize the decisions that protect revenue and strengthen partnerships.
• Confident Under Pressure – You remain calm and solutions-oriented when challenges arise, guiding conversations productively and maintaining client trust.
• A Strong Communicator – You communicate clearly and confidently with both clients and internal teams, especially in complex or high-stakes situations.
• Organized & Accountable – You maintain strong organizational systems, follow through on commitments, and ensure account information accurately reflects reality.
• Influential – You build credibility quickly and guide stakeholders toward decisions that benefit both the client and the business.
• Collaborative – You work well across teams, contribute insights, and help strengthen the consistency and effectiveness of the Accounts organization.

Salary range reflects base compensation, with an additional retention-based bonus opportunity of up to 15–20%.