Digital Marketing Manager

Proesis Biologics is a contemporary and forward-thinking human source plasma collection platform dedicated to improving the plasma donation journey for all stakeholders. We partner with communities and donors to supply the industry with the high-quality plasma necessary for treating people with rare and chronic conditions worldwide. We strive to create a collaborative and engaging culture focused on bold authenticity, intense curiosity and innovation, fierce donor advocacy, and growth.

We are looking for a detail oriented and proactive Digital Marketing Manager who will be responsible for digital marketing strategies, social media growth tactics, and advertising campaigns. This position plays a key role in developing brand awareness in target markets, generating top of funnel leads, and improving overall business performance through targeted conversion efforts. The Digital Marketing Manager will also work closely with the CRM team to design and program email campaigns.

Our ideal candidate for this position cares deeply about marketing as a core business driver, is solutions-oriented, and can balance speed with overall performance. Ideal candidates will have proven experience driving lead generation and conversion in digital marketing, social media marketing, and online advertising.

Enough with the formalities. Are you ready to work for an organization that truly values you as a person, not just a worker? We don't simply say our employees are our most valuable resource – we live it with emphasis on providing outstanding benefits related to your time (our PTO and paid Holidays are legit!); health and dental insurance; wages and much, much more. By joining our team at Proesis Bio, you will not only be embarking on an exciting professional journey, but you'll also have the chance to make a real, tangible difference in the lives of people across our global communities, every day. If I have your attention, please continue reading to learn more about the role.

Duties and Responsibilities

• Develop and execute digital advertising and marketing strategies that improve top of funnel traffic, engagement, and conversions; manage all paid advertising campaigns
• Manage social media marketing campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok
• Design and implement campaigns to nurture leads, support new donor growth, and boost retention of current donors
• Stay up to date with trends in digital marketing, technology, and advertising to ensure company remains competitive; perform benchmarking to peers and industry standards
• Monitor ads, perform A/B testing, and analyze key performance metrics; use insights to improve campaign effectiveness
• Analyze SEO performance, website, and site structure; create roadmap to improve SEO performance, increase traffic, and improve conversion
• Oversee marketing budgets, allocate investments strategically, and ensure adequate ROI

• Bachelors Degree
• Minimum 5 years of progressive responsibilities in marketing, advertising, or business development
• Demonstrated ability to design and execute impactful, creative marketing campaigns across multiple channels
• Firm understanding of SEO best practices; proficiency in keywork research and competitive analysis
• Expertise in using data analysis (quantitative and qualitative) to inform strategy, decision-making, and prioritization
• Skills in budget management, commercial decision-making, and performance reporting
• Innovative thinking, both in campaign development and process improvements
• Experience with Salesforce Marketing Cloud preferred
• Familiarity AI marketing tools and trends desired
• Occasional overnight travel may be required

Physical Demands:

• Ability to sit or stand for up three (3) hours at a time
• Ability to tug, lift, and pull up to fifty (50) pounds
• Be able to bend, stoop or kneel
• Occupational exposure to blood borne pathogens
• Specific vision and hearing abilities are required to be successful within the role

At Proesis, we don't just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community.