Marketing Manager

Marketing Manager 

The Marketing Manager leads the company-wide marketing initiatives to drive brand awareness, lead generation, and digital engagement, primarily within industrial and technical markets.

Key Responsibilities

•    Develop and implement marketing strategies aligned with sales goals and brand objectives.

•    Create and manage digital content across web, email, video, and social media platforms.

•    Translate technical information into compelling marketing materials in collaboration with sales, product, and engineering teams.

•    Oversee website content, SEO, and brand consistency.

•    Produce marketing collateral including case studies, brochures, white papers, and presentations.

•    Plan and execute campaigns, trade shows, webinars, and product launches.

•    Track campaign performance and optimize for ROI.

•    Manage external vendors for creative and digital services.

•    Stay informed on industry trends and marketing tools.

•    Ensure compliance with safety protocols and company policies.

Qualifications

•    Bachelor’s degree in Marketing, Communications, or related field; Master’s preferred.

•    5+ years of B2B marketing experience in manufacturing or industrial sectors.

•    Strong digital marketing and content development skills.

•    Proficiency with marketing automation (e.g., HubSpot), CMS (e.g., WordPress), and analytics tools (e.g., Google Analytics).

•    Excellent writing and project management abilities.

•    Collaborative and detail-oriented.

Other Details

•    No supervisory responsibilities.

•    Physical requirements include sitting (60%), walking/standing (40%), and occasional lifting up to 30 lbs.

•    Must be able to distinguish fine details and color variations.

Refer to the Marketing Manager job description the complete/detailed job description.