Event & Activations Specialist

About the Role

We are seeking an Events & Activations Specialist to support the strategy and lead execution of brand events, activations, and grassroots marketing programs. This role will be responsible for planning and executing a year-round event calendar, wellness activations and community engagement across the C&G Midwest market. This individual will partner with our events leader to coordinate grand opening celebrations and facilitate new market activations. This position plays a key role in driving brand visibility, guest engagement, and local community connection.

Key Responsibilities

• Manage multi-market ambassador program including ; Oversee Ambassador program, Track ambassador monthly deliverables, Send monthly mailer to ambassadors, Make sure each ambassador is hosting contracted events per their agreement (x per month or quarterly pending agreement)
• Develop and execute an annual calendar of brand events, activations, and local marketing initiatives.
• Produce and execute all events and activations for the brand in the MN market
• Support planning and execution of major brand moments, including store openings, grand reopenings, and seasonal events across markets
• Collaborate cross-functionally to ensure alignment across marketing, operations, and field teams.
• Content capture and social media support of/for events
• Support brand partnership relationships
• Manage event logistics, budgets, and post-event reporting.

Qualifications 

• 3-5 years experience in event marketing, activations, or community marketing.
• Proven ability to manage multiple events simultaneously and programs across multiple markets.
• Capable of operating in a high-stress, fast-paced environment
• Proven track record of using activations to grow a brand
• Willing and able to work evenings and weekends as the role requires
• Strong organizational, project management, and communication skills.
• Bachelors degree in communications, marketing or related fields