About this position

The Director of Brand & Marketing will serve as a visionary leader, responsible for driving 5% Nutrition’s brand strategy, consumer engagement, and market positioning. You will lead a team of marketing professionals, develop cutting-edge campaigns, and ensure that the brand remains true to its roots while expanding its reach across digital, retail, and global channels.

This is your opportunity to build on a legacy, drive innovation, and leave a mark on one of the most recognized lifestyle supplement brands in the world.

Your responsibilities include:

Define and execute a bold brand and marketing strategy aligned with the 5% lifestyle and growth goals
Lead integrated marketing campaigns across eCommerce, retail, social, influencer, and event platforms
Manage and mentor a team of creative and digital marketing professionals
Oversee brand voice, visual identity, and consistency across all touchpoints
Analyze market trends, customer insights, and performance data to optimize strategy
Collaborate cross-functionally with Sales, Product, and eCommerce teams to ensure alignment
Build strong partnerships with athletes, influencers, and brand ambassadors
Represent the 5% Nutrition brand at industry events, expos, and community activations

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred)
7+ years of marketing leadership experience in consumer goods, fitness, nutrition, or lifestyle brands
Proven success building and scaling a brand across multiple marketing channels
Strong knowledge of digital marketing, influencer strategy, and social media trends
Excellent leadership skills with experience managing cross-functional teams
Experience working with creative, eCommerce, and product development teams
Deep understanding of brand storytelling, customer psychology, and trend forecasting
Passion for the fitness industry and an authentic connection to the 5% lifestyle is a strong plus

Our Benefits at 5 Percent Nutrition:

Flexible Scheduling: Take control of your time with flexible work hours that let you balance personal commitments while staying on top of deadlines.
Health & Wellness Coverage: Comprehensive medical, dental, and vision insurance for you and your family, plus access to wellness perks like virtual fitness sessions and mental health resources.
Generous Paid Time Off: Enjoy ample PTO including vacation, holidays, and personal days—because your well-being outside of work matters too.
Career Growth & Learning: Advance your skills with access to professional development resources like online courses, certifications, and learning platforms.
Annual Bonuses: Get rewarded for your performance with yearly bonus opportunities based on individual and team achievements.
Retirement Savings Plans: Plan ahead with employer-supported retirement options, including contribution matching to help build your financial future.
Virtual Team Culture: Stay connected through regular virtual team-building activities and social events that bring the team together, wherever you are.
Employee Assistance Program (EAP): Confidential support for life’s challenges—including counseling, financial advice, and wellness services.
Global Collaboration: Work with a diverse, international team and gain exposure to global perspectives, cultures, and business practices.
Paid Parental Leave: Take the time you need to welcome a new family member with fully paid parental leave.

Why 5% Nutrition?

Live the Brand: Join a movement built on intensity, loyalty, and a never-quit attitude
Culture of Hustle: Work with a driven team that lives and breathes fitness, marketing, and innovation
Real Impact: Your ideas won’t just sit in meetings—they’ll shape a legacy and be seen globally
Growth-Oriented: Be part of an expanding brand with opportunities to lead and grow
Perks: Competitive salary, performance bonuses, product discounts, branded gear, gym access, and more

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