Assistant Store Manager

Position Overview

The Assistant Store Manager is a full-time, salaried leadership role designed as a key step in the management progression toward Store Manager. This position partners directly with the Store Manager to execute sales strategy, lead teams, and ensure operational excellence. The Assistant Store Manager is expected to think and act like a business owner, providing consistent leadership coverage and accountability.

Role Authority & Accountability

- Acts as Manager on Duty when the Store Manager is not present

- Holds authority to lead staff, assign tasks, and enforce standards

- Accountable for sales performance, service execution, and operational compliance

- Expected to uphold company culture and leadership standards at all times

Core Responsibilities – Sales & Customer Experience

- Execute store-level sales strategies to achieve revenue, conversion, and productivity targets

- Lead by example on the sales floor through active selling and customer engagement

- Ensure a consistent, premium customer experience from greeting through final fitting

- Coach associates in real time to improve close rate, ATV, and overall performance

- Resolve customer escalations professionally and decisively

Core Responsibilities – Team Leadership & Development

- Train, coach, and develop sales and support staff alongside the Store Manager

- Reinforce selling behaviors, product knowledge, and service standards

- Provide performance feedback and corrective coaching when needed

- Support hiring, onboarding, and scheduling processes

- Serve as a role model for professionalism, work ethic, and accountability

Core Responsibilities – Operations & Execution

- Oversee daily store execution, including opening and closing procedures

- Maintain visual merchandising standards and overall store presentation

- Ensure inventory accuracy, proper receiving, and loss prevention practices

- Coordinate with tailoring staff to ensure order accuracy, quality, and turnaround timelines

- Enforce company policies, procedures, and operational standards

Performance Expectations & KPIs

- Contribution to achieving store sales and profitability targets

- Improvement in key metrics: conversion, ATV, sales per hour, and close rate

- Adherence to labor controls and scheduling efficiency

- Customer satisfaction and service consistency

- Team engagement, development, and retention

Schedule & Leadership Expectations

- Full-time, salaried leadership position

- Schedule varies based on business needs, including mornings, evenings, weekends, and holidays

- Expected to provide leadership coverage as required to support store performance and standards

Growth & Advancement

This role is intended as a development position for future Store Managers. Consistent performance, leadership effectiveness, and operational mastery will be considered for advancement opportunities as the business grows.