Marketing Coordinator

The Marketing Coordinator contributes to multiple aspects of marketing within the toy, entertainment, and baby industry, with the ultimate goal of driving revenue growth and brand awareness. From licensing and influencer collaborations to trend research, this role plays a vital part in bringing products to life. They may also create social media content, assist with paid ads, communicate with media, handle customer service inquiries, and plan or attend industry events. Additionally, the Marketing Coordinator may support the sales team with asset curation, copywriting, digital shelf management, or deck creation. Collaborating across departments, they help ensure marketing strategies are effective and contribute to the overall success of the company.