About this position
At FASTSIGNS® of Grand Rapids, MI, we partner with our clients to create signage and graphics that are accurate and consistent with the brand that they have worked so hard to develop. Whether a client is bringing that brand to a new location, to a tradeshow, to a fleet of vehicles, or to showrooms around the world - FastSigns can consult, design, produce, and install based on your budget and timing.
The OpportunityFASTSIGNS of Grand Rapids is seeking an experienced Sales Manager who is passionate about growing both people and revenue. In this Player/Coach role, you will manage your own book of business while mentoring and leading our Inside and Outside Sales teams toward consistent performance and growth. We’re looking for a results-driven leader who understands the signage industry, embraces data-driven decision-making, and knows how to lead a team in a fast-moving, opportunity-rich environment. POSITION OVERVIEWThe Sales Manager is responsible for leading, developing, and supporting FASTSIGNS’ Inside and Outside Sales teams while actively contributing to revenue growth through direct sales. This is a hands-on leader role that balances personal business development with team leadership, performance management, and sales process accountability.The Sales Manager sets the standard for consultative selling, customer experience, and internal collaboration. This role will partner closely with Inside Sales, Project Managers, Production, and Leadership to ensure a seamless sales-to-production workflow, consistent execution, and achievement of company sales goals.
KEY RESPONSIBILITIESSales Team Leadership & Development Lead, coach, and develop Inside and Outside Sales Representatives through regular 1:1 meetings, field ride- along, and ongoing feedback Set clear expectations for sales activity, customer engagement, follow-up, and accountability Support professional development by coaching on prospecting, discovery, solution development, quoting, and closing techniquesConduct formal monthly 1:1 reviews focused on performance, pipeline health, and each salesperson’s path to goal Foster a positive, accountable team culture centered on collaboration, ownership, and continuous improvementBusiness Development & Revenue GrowthActively manage and grow a personal portfolio of key and high-value customer accountsEstablish and reinforce consistent prospecting, pipeline management, and follow-up standards across the sales teamCoach sales representatives on identifying and pursuing new business opportunities through networking, referrals, and targeted outreachMonitor industry trends, customer needs, and competitive activity to identify growth opportunities to inform sales strategy Represent FASTSIGNS at community events, networking groups, and industry functions to generate new business and strengthen brand presenceCustomer Engagement & Relationship ManagementSet and model expectations for consultative selling and relationship-based customer engagementParticipate in key customer meetings, site visits, and discovery sessions for complex or high-impact projectsEnsure the sales team consistently educates customers on FASTSIGNS’ in-house manufacturing capabilities and full range of solutionsSupport sales representatives in setting clear customer expectations related to timelines, deliverables, and costsDrive a customer-first mindset that promotes satisfaction, repeat business, and long-term relationshipsSales Process, Collaboration & ExecutionLead and reinforce collaboration between Inside and Outside Sales, Project Management, and Production teams Ensure consistent adherence to sales processes, CRM usage, quoting standards, and project handoff proceduresIdentify and address breakdowns in the sales-to-production workflow to improve efficiency and customer experiencePartner with Project Managers and Leadership to resolve issues, manage expectations, and ensure successful project outcomesPromote thorough customer and project follow-up to drive satisfaction and repeat businessSales Operations, Metrics & EOS AccountabilityOperate within EOS, serving as the key sales leader accountable for team performanceLead weekly sales meetings focused on priorities, issue-solving, accountability, and team alignmentTrack and manage KPIs related to sales activity, pipeline health, quoting, follow-up, and closing ratiosUse CRM data and scorecards to forecast revenue, identify gaps, and coach team members toward their goalsTranslate EOS metrics and expectations into clear, actionable guidance for the sales teamQUALIFICATIONSProven experience leading, coaching, and developing a sales teamStrong communicator with excellent verbal and written communication skillsAbility to provide clear, direct feedback while maintaining trust and moraleHighly organized with strong time management and follow-throughMetrics-driven mindset with experience using CRM systems and performance dataStrong relationship-building skills and customer-focused approachStrong negotiation and closing skills, with the ability to both lead by example and coach others through complex sales conversationsEDUCATION / EXPERIENCE / OTHER REQUIREMENTSBachelor’s Degree or equivalent experiencePrior experience in signage, graphics, print, or commercial construction strongly preferred5+ years of experience in sales or business development, requiredExperience working with CRM software, preferredExperience working with EOS or similar performance framework, preferredMust have valid driver’s licenseCompensation & BenefitsThe company offers a full range of benefits including: Medical, Prescription Drug, Dental, Vision, Health Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off, Holidays, 401(k), and Short- & Long-Term Disability.
The OpportunityFASTSIGNS of Grand Rapids is seeking an experienced Sales Manager who is passionate about growing both people and revenue. In this Player/Coach role, you will manage your own book of business while mentoring and leading our Inside and Outside Sales teams toward consistent performance and growth. We’re looking for a results-driven leader who understands the signage industry, embraces data-driven decision-making, and knows how to lead a team in a fast-moving, opportunity-rich environment. POSITION OVERVIEWThe Sales Manager is responsible for leading, developing, and supporting FASTSIGNS’ Inside and Outside Sales teams while actively contributing to revenue growth through direct sales. This is a hands-on leader role that balances personal business development with team leadership, performance management, and sales process accountability.The Sales Manager sets the standard for consultative selling, customer experience, and internal collaboration. This role will partner closely with Inside Sales, Project Managers, Production, and Leadership to ensure a seamless sales-to-production workflow, consistent execution, and achievement of company sales goals.
KEY RESPONSIBILITIESSales Team Leadership & Development Lead, coach, and develop Inside and Outside Sales Representatives through regular 1:1 meetings, field ride- along, and ongoing feedback Set clear expectations for sales activity, customer engagement, follow-up, and accountability Support professional development by coaching on prospecting, discovery, solution development, quoting, and closing techniquesConduct formal monthly 1:1 reviews focused on performance, pipeline health, and each salesperson’s path to goal Foster a positive, accountable team culture centered on collaboration, ownership, and continuous improvementBusiness Development & Revenue GrowthActively manage and grow a personal portfolio of key and high-value customer accountsEstablish and reinforce consistent prospecting, pipeline management, and follow-up standards across the sales teamCoach sales representatives on identifying and pursuing new business opportunities through networking, referrals, and targeted outreachMonitor industry trends, customer needs, and competitive activity to identify growth opportunities to inform sales strategy Represent FASTSIGNS at community events, networking groups, and industry functions to generate new business and strengthen brand presenceCustomer Engagement & Relationship ManagementSet and model expectations for consultative selling and relationship-based customer engagementParticipate in key customer meetings, site visits, and discovery sessions for complex or high-impact projectsEnsure the sales team consistently educates customers on FASTSIGNS’ in-house manufacturing capabilities and full range of solutionsSupport sales representatives in setting clear customer expectations related to timelines, deliverables, and costsDrive a customer-first mindset that promotes satisfaction, repeat business, and long-term relationshipsSales Process, Collaboration & ExecutionLead and reinforce collaboration between Inside and Outside Sales, Project Management, and Production teams Ensure consistent adherence to sales processes, CRM usage, quoting standards, and project handoff proceduresIdentify and address breakdowns in the sales-to-production workflow to improve efficiency and customer experiencePartner with Project Managers and Leadership to resolve issues, manage expectations, and ensure successful project outcomesPromote thorough customer and project follow-up to drive satisfaction and repeat businessSales Operations, Metrics & EOS AccountabilityOperate within EOS, serving as the key sales leader accountable for team performanceLead weekly sales meetings focused on priorities, issue-solving, accountability, and team alignmentTrack and manage KPIs related to sales activity, pipeline health, quoting, follow-up, and closing ratiosUse CRM data and scorecards to forecast revenue, identify gaps, and coach team members toward their goalsTranslate EOS metrics and expectations into clear, actionable guidance for the sales teamQUALIFICATIONSProven experience leading, coaching, and developing a sales teamStrong communicator with excellent verbal and written communication skillsAbility to provide clear, direct feedback while maintaining trust and moraleHighly organized with strong time management and follow-throughMetrics-driven mindset with experience using CRM systems and performance dataStrong relationship-building skills and customer-focused approachStrong negotiation and closing skills, with the ability to both lead by example and coach others through complex sales conversationsEDUCATION / EXPERIENCE / OTHER REQUIREMENTSBachelor’s Degree or equivalent experiencePrior experience in signage, graphics, print, or commercial construction strongly preferred5+ years of experience in sales or business development, requiredExperience working with CRM software, preferredExperience working with EOS or similar performance framework, preferredMust have valid driver’s licenseCompensation & BenefitsThe company offers a full range of benefits including: Medical, Prescription Drug, Dental, Vision, Health Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off, Holidays, 401(k), and Short- & Long-Term Disability.