Marketing & Communications Manager - In Office

About Company:

As one of the largest primary care practices in Southwest Georgia, Albany Area Primary Health Care (AAPHC) provides health care services to more than 54,964  patients and nearly 217,386 office visits per year. AAPHC is also one of the largest Community Health Centers in our region!  To learn more about Community Health Centers, and how this benefits Southwest Georgia, please click here.

At AAPHC, we strive to provide comprehensive, coordinated, and continuous care to all who access our services. Did you know that all qualifying medical offices operated by AAPHC are recognized as a Level III Patient Centered Medical Home (PCMH) by the National Center for Quality Assurance (NCQA)? NCQA offers three levels of PCMH recognition with Level III being the highest level.  As a Level III PCMH, AAPHC is committed to continuously raising the quality of care within our practices, while also lowering our patients health care costs.

Our health care teams are comprised of physicians, physician assistants, nurse practitioners, and nurse midwives. Assisting these providers are clinical staff members, laboratory personnel, and business office professionals. Most medical problems can be handled at our offices, but if a specialist is needed, an appointment will be made for you as a referral from your physician.  

And did you know that AAPHC offers after hours coverage to our patients?  That's right!  A physician is always available by phone after hours for both adults and children. He/she may be reached by calling the number of the office at which the patient is seen. All phones are forwarded to an answering service at the close of each business day, on weekends, and holidays.   Our goal is to always provide access, and even expand access, to your provider so you always can reach AAPHC when you need us most! 

When you visit an AAPHC office, you can trust that you'll be well cared for by our team.  Always.

About the Role:

The Marketing & Communications Manager will lead the development and execution of comprehensive marketing and communication strategies that enhance the organization's brand presence within the health care and social assistance sector. This role is pivotal in fostering strong relationships with internal teams, external partners, and the community to support fundraising and outreach initiatives. The manager will oversee brand design and crisis management efforts to maintain a consistent and positive public image. They will also drive internal communication strategies to ensure alignment and engagement across all levels of the organization. Ultimately, this position aims to elevate the organization's visibility, reputation, and stakeholder engagement through innovative and effective marketing and communication practices.

Key Responsibilities

Strategic Marketing & Brand Leadership

• Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals, growth initiatives, and community needs.
• Oversee brand standards and ensure consistency across all marketing, advertising, and communication channels.
• Analyze market trends, patient demographics, and service utilization to guide strategic messaging and outreach efforts.
• Establish and track marketing goals, KPIs, and ROI to measure effectiveness and inform decision-making.

External Communications, Advertising & Outreach

• Oversee all external communications, including marketing campaigns, advertising, website content, and patient-facing materials.
• Direct paid advertising strategies across digital, print, radio, and other media channels.
• Ensure marketing efforts support service line growth, patient access, recruitment initiatives, and community outreach programs.
• Serve as a spokesperson or liaison for marketing and communications as appropriate.

 Social Media & Digital Strategy

• Provide strategic oversight of social media and digital marketing efforts, ensuring alignment with brand voice and organizational priorities.
• Monitor digital engagement, online reputation, and trends to enhance visibility and community trust.
• Guide content strategy to increase awareness, education, and patient engagement.

Internal Communications & Employee Engagement

• Lead internal communications strategy to ensure employees receive timely, accurate, and consistent information.
• Collaborate with executive leadership, HR, and department leaders on organizational messaging, change communications, and employee engagement initiatives.
• Support culture-building efforts through storytelling and internal campaigns that reinforce mission and values.

Public Relations & Community Relations

• Lead public relations strategy, including media relations, press releases, interviews, and story development.
• Build and maintain strong relationships with local and regional media outlets, community partners, and stakeholders.
• Oversee marketing support for community events, partnerships, and outreach initiatives.

Crisis Communications & Reputation Management

• Lead crisis communication planning and execution in collaboration with executive leadership and legal/compliance teams.
• Develop messaging frameworks, talking points, and communication protocols for emergencies or sensitive issues.
• Monitor media coverage and public sentiment, providing guidance and recommendations to leadership during crises.

Team Leadership & Operations

• Manage the marketing budget, agency relationships, and external vendors.
• Establish workflows, priorities, and project management processes to ensure efficiency and accountability.
• Ensure all marketing and communications activities comply with healthcare regulations and organizational policies.

 Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in marketing and communications, preferably within the health care or social assistance industry.
• Proven experience in public relations, brand management, and crisis communication.
• Strong proficiency in Microsoft Project and social media design tools.
• Demonstrated ability in business relationship management and community outreach.

Preferred Qualifications:

• Master’s degree in Marketing, Communications, Health Administration, or related discipline.
• Experience with fundraising campaigns and nonprofit sector communications.
• Certification in project management (e.g., PMP) or digital marketing.
• Familiarity with health care regulations and compliance related to marketing communications.
• Experience working in a multicultural and diverse organizational environment.

Responsibilities:

• Develop and implement integrated marketing and communication plans that align with organizational goals and health care industry standards.
• Manage public relations efforts, including media relations, press releases, and crisis communication to protect and enhance the organization's reputation.
• Design and oversee social media campaigns and content to engage diverse audiences and promote community outreach and fundraising activities.
• Collaborate with internal departments to create and execute internal communication strategies that foster employee engagement and information flow.
• Utilize Microsoft Project to plan, track, and report on marketing projects, ensuring timely delivery and resource management.
• Lead brand design initiatives to maintain a cohesive and impactful visual identity across all platforms and materials.
• Build and maintain strong business relationships with stakeholders, partners, and community organizations to support collaborative efforts.

Skills:

The required skills are applied daily to develop and execute strategic marketing and communication initiatives that resonate with both internal and external audiences. Business relationship management skills enable the manager to build and sustain partnerships critical for community outreach and fundraising success. Public relations and brand crisis management skills are essential for maintaining the organization's reputation and effectively handling sensitive situations. Internal communication strategy development ensures that employees are informed, engaged, and aligned with organizational objectives. Proficiency in social media design and Microsoft Project supports the creation of compelling content and efficient project management, driving impactful campaigns and timely delivery of marketing goals.