Community Sales Director - Pre-Lease

POSITION SUMMARY 

We are seeking an experienced and driven sales leader with Active Adult (55+) senior living experience to serve as the Community Relations Director at The Monroe, our brand-new, upscale Active Adult community, as it prepares to welcome its first residents in April 2027 in the heart of Old Town Scottsdale. 

This role will start in early Spring 2026 and will focus heavily on pre-leasing efforts, lease-up strategy, and sales and marketing leadership ahead of opening in 2027. 

The Community Relations Director (Sales and Marketing Director) will partner directly with the Executive Director to help lead, operate, and successfully pre-lease the building. This is a leadership role requiring strategic planning, operational partnership, and hands-on execution. 

The Community Relations Director will manage all community outreach to maintain and exceed established occupancy goals through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and non-paid referral sources, generating qualified leads, conducting community tours, and driving revenue growth during pre-leasing and beyond. 

In this role, the Sales Director is responsible for ensuring customer satisfaction by addressing daily inquiries from prospective residents and families, conducting both scheduled and walk-in tours, and building a strong waitlist prior to opening. You will collaborate with the Executive Director and regional sales team to develop and implement marketing strategies that position The Monroe as the premier 55+ Active Adult destination in the market. 

KEY RESPONSIBILITIES 

• Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives and specific to Active Adult (55+) positioning.  
• Partner closely with the Executive Director to help lead, operate, and successfully pre-lease the building prior to opening.  
• Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.  
• Develop and manage the lead base, responding to telephone inquiries remotely and in real-time, with a strong focus on building and maintaining a robust pre-leasing pipeline. 
• Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.  
• Conduct walk-in and scheduled tours with prospective residents or interested parties, utilizing lifestyle-based selling specific to Active Adult communities.  
• Provide sales activity reports with documented lead status, closing needs, and next steps.  
• Follow up with all potential residents, referral sources, or interested parties to establish a waitlist and secure deposits prior to opening.  
• Maintain the community's Customer Relationship Management software (Yardi) accurately and promptly.  
• Supervise, direct, and motivate all sales team members.  
• Maintain high resident satisfaction by establishing relationships between residents, department heads, and staff.  
• Understand the community’s lifestyle offerings and operational model to ensure proper education and alignment for prospects.  
• Participate in and represent the community in outreach events, networking meetings, trade shows, and other community functions specific to the 55+ market.  
• Monitor and maintain promotional item inventory; assess print advertising needs.  
• Manage social media accounts to support pre-leasing and brand positioning.  
• Carefully manage the marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs. 

REQUIREMENTS

CANDIDATE QUALIFICATIONS 

Education 

• A High School diploma is required. 
• A bachelor’s degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education. 

Experience, Competencies, and Skills 

• Active Adult (55+) senior living experience required. 
• Prior lease-up and/or pre-leasing experience strongly preferred. 
• At least 3–5 years of experience in relational sales, preferably in Active Adult, independent living, assisted living, hospitality, or healthcare settings. 
• Proven experience partnering with an Executive Director or serving in a leadership-level sales role. 
• A positive team player mentality and passion for serving seniors. 
• A proven track record of achieving and exceeding sales goals. 
• Ability to manage time effectively, demonstrate high initiative, and exercise sound judgment. 
• Ability to work in a fast-paced, startup-style environment and capacity to work evenings and/or weekends if needed. 
• Professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment. 
• Proficient in Microsoft Excel, Word, Outlook, and CRM software (Yardi experience preferred). 
• A valid driver’s license.