Description:

Join the Leader in Culinary Apparel

At Chef Works, we're more than just a brand—we're a global leader in culinary apparel with over 30 years of excellence. We create high-quality, fashion-forward gear that is designed to inspire and perform. From passionate home chefs to Fortune 500 companies, we serve a diverse and dynamic customer base.

Why Join Us?

• Empowerment with Purpose: Our mission is to empower, honor, and serve those who serve others, and we're proud to stand behind that every day.
• Sustainability at Our Core: We're leaders in our category for using sustainable materials and upholding an ethically sourced supply chain.
• Driven by Values: Integrity is at the heart of everything we do, supported by ongoing philanthropic efforts to give back to our communities.
• Vibrant Culture: As a family-owned business, we've built an inclusive, dynamic workplace where everyone's contributions matter.
• Grow with Chef Works: At Chef Works, your growth is our priority. We're committed to investing in your future through professional development programs, industry conferences, and college courses. Join a team that believes in empowering you to achieve your full potential!

In a Nutshell

Chef Works is looking for a results-driven, motivated digital advertiser—someone who will push to make results happen!

Job Summary

As our Digital Ads Manager, you will take ownership of managing and optimizing paid advertising campaigns across platforms such as Facebook, Google, Instagram, Pinterest, TikTok, LinkedIn and YouTube. Your mission: drive customer acquisition, boost revenue, and achieve a high return on investment (ROI).

Key Responsibilities:

• Design integrated full-funnel strategies across ad platforms.
• Manage budgets for paid advertising campaigns.
• Monitor performance and optimize ad campaigns to improve KPIs (e.g. ROAS).
• Plan and execute A/B tests, refine underperforming ads, and provide detailed performance reports.
• Collaborate with other teams to improve conversion rates and create impactful ad assets, including video ads, images, and ad copy.
• Stay ahead of industry trends and emerging advertising platforms or technologies that could benefit Chef Works.

Requirements:

Qualifications:

• Bachelor's degree required.
• At least 5-6 years of experience in digital advertising, preferably with a focus on Facebook, Google, Pinterest, and TikTok.
• Strong understanding of Google and Facebook advertising platforms.
• Proficiency with multiple ad strategies and experience optimizing campaigns for ROAS.
• Comfort with discussing the following topics and KPIs: marketing funnel, customer journey, CPM, CPC, CTR, CVR, CPA, MER, CLV, video scroll, video view-through, paths to conversion, growth marketing, performance marketing, and conversion attribution models.
• At least one year of experience with video ads.
• Competency with platforms like Google Analytics or similar tools for tracking and performance optimization.
• Excellent attention to detail and an eye for what a well-polished ad should look like.
• Data-driven approach to ad optimization.
• Strong written and verbal communication skills.
• Creative thinker passionate about digital marketing and advertising.
• Ability to thrive in a fast-paced, collaborative environment while managing multiple projects.

$86000.00 - $90000.00 Annual Salary