Marketing Generalist

Summary

Vulcan Industries has been providing merchandising display solutions for over 77 years. We take pride in our diverse customer base which includes some of the world’s best-known retailers and brand marketers. With domestic and offshore manufacturing, we specialize in wire, tube, and sheet metal, but also have capabilities in wood and plastic. We digitally print graphics in-house and can incorporate interactive sensors into merchandising displays to gather business intelligence for our clients. Being vertically integrated, our dedicated and committed team provides a full range of services to our clients and partners – Creative Design and Ideation, Engineering, Estimating, Purchasing, Project Management, Production, Warehousing and Logistics. We customize everything, not just the product, to fit the needs of our clients and partners.

Vulcan Industries is looking for a Marketing Generalist to join its collaborative sales & marketing team. The Marketing Generalist will develop, direct, coordinate and execute strategic marketing plans. He/she will perform a variety of job duties, including but not limited to content creation, analysis and research amongst other marketing-related duties.

ESSENTIAL JOB FUNCTIONS

• Content Creation to include copy writing, social media content, blog posts, and promotional materials.
• Setting up email campaigns and managing and maintaining marketing database.
• Creation and execution of digital marketing strategies and campaigns.
• Sales Force (CRM) reporting
• Update customer facing marketing materials, presentations, and standardizing marketing materials.
• Conduct research into customer trends and behaviors and analyze data to measure campaign success.
• Reporting to work regularly and on time.

SKILLS

Basic Qualifications:

• 2 or more years of experience in marketing.
• Strong communication skills.
• Knowledge of Marketing tools and analytics
• Social media knowledge of tools and schedulers.
• B2B Marketing experience
• Strategic thinker

Preferred Qualifications:

• Bachelor’s degree in marketing or communications

Working Conditions

• Inside, office environment, 40 hour+ work week. Primarily working on a computer.

Physical Demands

• Prolonged sitting, typing, reading.

Note: Employees may be asked to perform tasks other than those listed on the job description and will be expected to perform any reasonable task assigned by their supervisor.

Vulcan Industries, Inc. is an equal opportunity employer and complies with all applicable federal, state and local fair employment practices laws. Vulcan Industries strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national, origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits and termination of employment. Vulcan Industries complies with the Americans with Disabilities Act (ADS), as amended by the ADA Amendments Act and all applicable state or local laws.