Markgraf Consulting is a successful managed service IT provider specializing in consulting for large organizations. As we focus on expanding our business and services, we are hiring a Marketing Specialist to develop and execute lead nurturing strategies, create engaging content, and drive conversions by transforming cold leads into warm prospects. We seek a marketing expert to support this growth. --- Job Summary Join our team as a Results-Driven Marketing Specialist, where you'll develop and execute effective lead-nurturing strategies. Your role will involve transforming cold leads into warm prospects and seamlessly passing them to our sales team. If you have a passion for marketing, exceptional communication skills, and experience in lead nurturing, we'd love to hear from you! --- Key Responsibilities 1. Lead Nurturing Strategy: - Develop and implement targeted campaigns to educate and engage cold leads. - Create personalized content (emails, social media posts, blog articles) tailored to the needs and pain points of our target audiences. 2. Content Creation: - Write compelling, informative, and engaging content to support lead nurturing initiatives. - Collaborate with internal stakeholders to ensure all content aligns with our brand voice and messaging guidelines. 3. Email Marketing: - Design and execute email campaigns that nurture leads and drive conversions. - Analyze performance metrics (open rates, click-through rates) to optimize future email strategies. 4. Lead Scoring and Qualification: - Develop and maintain lead scoring models to identify high-quality leads. - Work closely with the sales team to ensure a smooth handoff of qualified leads. 5. Analytics and Reporting: - Track, analyze, and report on key performance indicators (KPIs) for lead nurturing campaigns. - Provide regular insights and recommendations for optimizing campaign strategies. 6. Collaboration and Alignment: - Collaborate with sales, product, and other marketing teams to ensure alignment and effective lead handoff processes. --- Requirements 1. Experience: - 4-6 years of experience in a marketing role, preferably focused on lead nurturing or demand generation. 2. Skills: - Proven expertise in lead nurturing strategies and tactics. - Exceptional writing, communication, and project management abilities. - Proficiency with marketing automation platforms (e.g., Instantly, Marketo, Pardot, HubSpot). - Strong analytical and problem-solving skills. 3. Education: - Associate's Degree or higher --- To Apply 1. Submit your resume. 2. In your cover letter: - Provide examples of relevant work you have completed. - Describe your approach to the responsibilities listed above. --- Benefits - 401(k) - 401(k) matching - Health insurance - Paid time off - Referral program - Retirement plan - Compensation Package: Performance bonus opportunities --- Schedule/Location On-site in Federal Way, Washington, Monday, Wednesday, and Friday. No travel required for this position.

$58000 - $78000 Annual Salary